Font Smuggler – Copy hidden brand fonts into Google Docs (brianmoore.com)

by lanewinfield 82 comments 178 points
Read article View on HN

82 comments

[−] dijit 60d ago
Whoa. How does this work?

One of the major issues we had at my previous company weaning people off of powerpoint (to google docs) was brand fonts. Ours, of course.

A lot of what is considered brand identity in presentations comes from fonts, which makes Google Docs Slides a non-starter for many unfortunately.

(we ended up making them in powerpoint and using the Google Docs compatibility mode with pptx).

[−] mhitza 60d ago
From the small info icon that opens up a section.

  > Google Workspace lets brands who pay enough embed custom corporate fonts into their docs and slides. Normally, these are locked to just those brands shelling out for custom typefaces, but there's one loophole: the ol' copy/paste. Below are a selection of brand fonts with which you can do exactly that. Enjoy.
[−] dijit 60d ago
Oh thanks! I looked but I missed that.

So, I need to be super rich? Thats sad.

[−] vrganj 60d ago
Why did we go from owning the software we run and being able to just modify things as we see fit to "You have to give Google a lot of money so you can have your own font in your own presentation"?

Where did things go this wrong?

[−] wongarsu 60d ago
You can still pay Microsoft money to get a desktop copy of Powerpoint, which will use your system fonts. Using google docs is entirely self-inflicted

Granted, you now need to pay Microsoft a monthly fee for Powerpoint instead of a one-time-fee. But that is in large part because too many people preferred Google Docs, so Microsoft tried to become more like them

[−] Andrex 60d ago
I'm going to go the unpopular route and ask, how mission-critical are fonts, really? Protected fonts such as these can't be mission-critical, legally, right?

Never felt myself lacking for fonts in Docs, myself. Quite the opposite, Google Fonts has way more than I'd ever have preinstalled and is now my primary avenue for typeface discovery.

[−] Someone 60d ago
If you want to drink your own wine in a restaurant, you have to pay for that, too.

This isn’t much different; there still are plenty of non-Google options for creating presentations to choose from that do allow using your own font.

[−] shiroiuma 60d ago
Most people decided that convenience was better than freedom and self-determination.

If people want the freedom to use their own fonts in their own presentation, and don't want to pay handsomely for the privilege, LibreOffice is freely downloadable. But they don't want to use that for some reason.

[−] colejohnson66 60d ago
When we stopped paying for things. Seriously. If you pay for software, you can modify it. If you pay Google, they’ll modify it for you.

Yes, the EULA may prohibit modifications of local installations, but you’re not physically restricted from doing so - only contractually.

[−] wvh 59d ago
We ignored Richard Stallman?
[−] Mattwmaster58 60d ago
copy/paste doesn't tell you much - here's the text/html content they put on your clipboard if you're curious. Apparently GDocs supports this out of the box, just hides it from the selection box. Which makes sense given that it doesn't support any font.

I just stole Facebook Sans


[−] rafram 60d ago

> Google Workspace lets brands who pay enough embed custom corporate fonts into their docs and slides. Normally, these are locked to just those brands shelling out for custom typefaces, but there's one loophole: the ol' copy/paste.

[−] jmathai 60d ago
Received DMCA takedown notices for a paid font I used for my wife’s interior design website that she liked but we didn’t pay for because…I’m lazy.

I was surprised to receive the DMCA (it is hosted on GitHub Pages). I ignored the emails because…I’m lazy.

They (GitHub) eventually took down the repository (and site). So I swapped to another font and I don’t think my wife noticed.

I think all of this was still easier than probably paying for the font!

Lesson of the story? Don’t underestimate the impact of laziness on your potential customers.

[−] novov 60d ago
Is there any difference between Source Serif and Source Sans as listed here and the publicly available versions, given they are open source typefaces?
[−] ngrilly 60d ago
Would be really good if Google Docs could support custom brand fonts by letting their customers upload them in the admin console.
[−] tavavex 60d ago
I didn't know that many brands had their own bespoke fonts. Especially the less prominent players like Colgate or Korean Air. Was this caused by normal font licensing being so restrictive or expensive that they just decided to hire someone to make a font just for them, or design teams insisting that this sans serif that looks almost like all the others (but not quite) is essential to their design?
[−] ILoveHorses 60d ago
Any idea how did the creator manage to get access to the fonts in the first place? Won't you need a Google Docs document which uses the given font and then copy it from there and put it up on the website? Or is there some way the creator could have put these fonts on his website from publicly available information?
[−] varun_ch 60d ago
I knew about this for Google’s own fonts but had no idea they offered the option to use custom fonts. Is there any easy place to find a list of them? I wonder if the custom fonts are just hardcoded/pushed to their CDN alongside all the other ones.
[−] love2read 60d ago
I really like the style of copying the “google tool” style that this website and jmail use. It makes the project feel different compared to all the ai-generated app these days.
[−] virtualritz 60d ago
I love how all these 'brand' fonts look indistinguishable to an untrained eye and still brain-frying-bordedom-inducingly close to each other to someone like me who actually studied & worked in typography.

Related: https://eidosdesign.substack.com/p/why-every-brand-looks-the...

[−] Dwedit 60d ago
The word YouTube really depends a lot on good kerning. The "YouTube Display" font has much better kerning around the uppercase T than the other three fonts that mention YouTube.
[−] WillAdams 60d ago
Surprised that such font access isn't gated by IP address --- usually font licenses are quite restrictive and have such requirements for usage.