Honda is setting itself up for failure on the second disruption sweeping the automotive industry: the software-defined vehicle (SDV), which has core capabilities that can be upgraded and improved over time.
No thank you. Not sure why the author frames this as a good thing. They've been bamboozled by the automakers and have got it backwards - you're buying a vehicle that already has the capabilities, but are disabled, then paying rent (or a fee) to turn them on. I'm much more likely to buy from a manufacturer that doesn't play these games.
In Shenzhen for a tech meeting. The streetscape is quieter, despite high traffic levels and I hear not only MORE birdsong, but the birds do more complex songlines.
The air is clean. For sure some of this is because it's a coastal city and has fresh sea breezes, but I've been in other Chinese coastal cities in times past and the air was significantly less clean.
There are social upsides for an almost-all-EV city.
This is an 18m person city. It's not exclusively wealthy people, its just a city with a very high local EV population and it shows.
"Here, Honda is setting itself up for failure on the second disruption sweeping the automotive industry: the software-defined vehicle (SDV), which has core capabilities that can be upgraded and improved over time."
I'll pay triple for a non software defined vehicle that doesn't track me and can't be touched by the dealer once I purchase it. My one SDV (Tesla) is still on FSD from 2023 because the newer versions are terrible judging from the comments on the Tesla forums.
I'm convinced that the Japanese government is terrified of EVs because all the small and medium-sized businesses which support the Japanese auto industry will be absolutely gutted when vehicles contain drastically fewer parts.
That, and Japan is deeply screwed if they go all-in on EVs and then China decides they shouldn't be allowed access to any more rare earths.
Calling the Prologue "Honda's EV" feels like a huge stretch. The Prologue was a rebadged GM vehicle that served strictly as a compliance car for meeting CAFE standards. Now that the CAFE standards have been rendered toothless, there's no longer a need for that deal.
Smart doorbells and thermostats that upgraded in the night often became a nuisance or an expensive brick. But a faulty software upgrade on a car can kill you and others.
Car company execs need to take a chill pill followed by a reality serum. Monetizing subscription based basic features and delivering in-car advertising is the absolutely worst way to go.
As consumers we need to stop buying into the bells, whistles and trinkets and demand essential and safe transportation.
OTOH, it really looks like Toyota is Goldilocks. Most companies invested too much too early and had to write off a substantial amount, but Toyota is rolling into 2027 with a small but nice selection of EV's.
Over 25% of vehicles sold world-wide were electric in 2025, and that percentage is steadily increasing. So VW & Ford were "too hot", Honda is looking like "too cold" and Toyota might be the "just right" of the three bears.
My cars last 8+ years. My tablets last 3+ years. I’ll pass on a software defined car unless they swap out the whole logic and display unit before the warranty runs out. Otherwise I’ve got dead hardware in the cabin. They did this to the Leaf.
Or assume you have to provide a current model iPad or android tablet to run their software. That would keep the hardware functional if they kept the software working.
And I don’t trust the vendors to try to drive resale by eol’ing the logic/software. They’ll drive everybody to leases to avoid this and battery life concerns.
> Consumers, mostly those who buy EVs from the likes of Tesla, Rivian, and BYD, have grown accustomed to the frequent updates, slick infotainment software, and advanced driver-assistance systems.
Guess which three items out of that list I do not want.
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No thank you. Not sure why the author frames this as a good thing. They've been bamboozled by the automakers and have got it backwards - you're buying a vehicle that already has the capabilities, but are disabled, then paying rent (or a fee) to turn them on. I'm much more likely to buy from a manufacturer that doesn't play these games.
The air is clean. For sure some of this is because it's a coastal city and has fresh sea breezes, but I've been in other Chinese coastal cities in times past and the air was significantly less clean.
There are social upsides for an almost-all-EV city.
This is an 18m person city. It's not exclusively wealthy people, its just a city with a very high local EV population and it shows.
ICE cars have been planned out for years now, and something like 96% of all new cars in Norway were EV last year.
Basically, if you plan on keeping selling ICE cars, you're removing yourself from the market here. There's no future for new personal ICE cars here.
I figure most other countries will be the same.
I'll pay triple for a non software defined vehicle that doesn't track me and can't be touched by the dealer once I purchase it. My one SDV (Tesla) is still on FSD from 2023 because the newer versions are terrible judging from the comments on the Tesla forums.
That, and Japan is deeply screwed if they go all-in on EVs and then China decides they shouldn't be allowed access to any more rare earths.
Car company execs need to take a chill pill followed by a reality serum. Monetizing subscription based basic features and delivering in-car advertising is the absolutely worst way to go.
As consumers we need to stop buying into the bells, whistles and trinkets and demand essential and safe transportation.
Over 25% of vehicles sold world-wide were electric in 2025, and that percentage is steadily increasing. So VW & Ford were "too hot", Honda is looking like "too cold" and Toyota might be the "just right" of the three bears.
Or assume you have to provide a current model iPad or android tablet to run their software. That would keep the hardware functional if they kept the software working.
And I don’t trust the vendors to try to drive resale by eol’ing the logic/software. They’ll drive everybody to leases to avoid this and battery life concerns.
they dominated in the era of small engines.
with EVs - the Chinese have run away with the stick & sadly no one is catching up.
I wish the Japanese made good EVs - Germans are the only ones besides the Chinese making decent EVs
Guess which three items out of that list I do not want.