> The study was commissioned by Brazilian auto industry group Anfavea
Nothing that comes from Anfavea is trustable. It's a crooked association of a few automakers that will try to push the government to give every subside to them and tax the other ones to the brim.
The article tries to justify Ford Mexican cars low sales numbers in Brazil using every flawed argument Anfavea uses. For instance:
> On Thursday, Ford launched its new Bronco Sport SUV in Brazil. Made in Mexico, it is exported to the U.S. where it starts at $26,820. In Brazil, where per capita income is much lower, Ford said the Mexican-made car will retail for $48,000.
The key point here is "starts". Ford only imports top of the line cars in Brazil. I just searched Bronco Sport prices in Mexico in 2021, they started at $30900 up to $40000+. That $40000+ version was (still is) the only one sold in Brazil. 20% over the retail price in Mexico is not great, but far away from what the article tries to imply.
It must be said: Mr Ford created way more wealth in the world than what it destroyed.
For example, the Japanese discovered that importing Ford cars from Japan was cheaper that manufacturing those in Japan, including all the shipping cost.
The same happened in Russia, Germany and most places of the West world.
The new manufacturing method was a revolution that have generated trillions.
I think what they're getting at here is that it's cheaper for countries to import the car from themselves because you don't have to cover the cost of manufacturing, just the cost of transport (which is low, because you are importing it from yourself).
And now an authoritarian one-party country (I think it's decidedly sliding into a dictatorship) is winning car manufacturing - and possibly almost all of manufacturing except high-end semiconductors and optics.
48 comments
> The study was commissioned by Brazilian auto industry group Anfavea
Nothing that comes from Anfavea is trustable. It's a crooked association of a few automakers that will try to push the government to give every subside to them and tax the other ones to the brim.
The article tries to justify Ford Mexican cars low sales numbers in Brazil using every flawed argument Anfavea uses. For instance:
> On Thursday, Ford launched its new Bronco Sport SUV in Brazil. Made in Mexico, it is exported to the U.S. where it starts at $26,820. In Brazil, where per capita income is much lower, Ford said the Mexican-made car will retail for $48,000.
The key point here is "starts". Ford only imports top of the line cars in Brazil. I just searched Bronco Sport prices in Mexico in 2021, they started at $30900 up to $40000+. That $40000+ version was (still is) the only one sold in Brazil. 20% over the retail price in Mexico is not great, but far away from what the article tries to imply.
For example, the Japanese discovered that importing Ford cars from Japan was cheaper that manufacturing those in Japan, including all the shipping cost.
The same happened in Russia, Germany and most places of the West world.
The new manufacturing method was a revolution that have generated trillions.
> the Japanese discovered that importing Ford cars from Japan was cheaper that manufacturing those in Japan
maybe I just don't understand, but something seems off with this statement?
The future is going to be interesting. :/
[0] https://en.wikipedia.org/wiki/Troller_Ve%C3%ADculos_Especiai...
https://open.spotify.com/album/2I4uGgkMgN3UGE8ZQjCMjB?si=qdG...