The sudden fall of Sora (wsj.com)

by fortran77 54 comments 65 points
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54 comments

[−] relation_al 46d ago
I went to the Snowflake Summit last year. And Altman sat on the stage saying LLMs would be coming up with new chip architectures and medical solutions within a year, and that AGI was around the corner. I turned on GPT and let it listen and respond to some of what he said. It replied, in less flattering terms than I am about to use, that he was -- being too optimistic. When you are bouncing around between AGI, Mickey Mouse videos, ad algorithms, and p@rn-bots, I think it's appropriate to question your motives.
[−] etempleton 46d ago
I think the only logical conclusion is that many of these tech leaders are liars or have absolutely no idea what they are talking about. Maybe somewhere in between.

On here and else where there are people who see AI for what it is and are absolutely blown away by it and defend these people without realizing that they are regularly promising something much more to investors that can never be fulfilled. The idea that LLMs can ever reach any sense of true AGI is delusional.

[−] relation_al 40d ago
The best trick ever pulled is to convince humanity they are dumber than an autocomplete.
[−] _doctor_love 47d ago
It makes total sense to me that this would happen. The economics around Sora and video generation in general are just not there right now, and if you're a company that's also doing research into these things, that's basically a bottomless pit for money. I think OpenAI ceding the space to Google and others for the moment is probably the smart move.

I had fun using Sora and I'm bummed to see it will get removed from the API as well later this year, but no biggie. Veo is plenty good.

It really must cost so much money to generate these videos. That they can generate 12 second videos that are high quality in such a short amount of time - that takes some serious horsepower.

[−] btown 47d ago
If anything, Sora was an experimental question: giving away video generation is expensive, but is the voluntary user labeling and engagement data, which can be fed into RLHF, accretive enough to model training that it's a meaningful trade to make?

The shutdown of the service makes it clear that the answer was "no."

(It's not a particularly useful signal, though, in evaluating OpenAI's future. It could mean that OpenAI is less interested in video data, which might have implications on their AGI ambitions. It could equally mean that OpenAI has enough data that it's hit diminishing returns, or has found a cheaper source of labeling, or doesn't consider it meaningful one way or another. So there's a lot of thoughtpieces that the shutdown is a sign of weakness, but I don't think it's worth jumping to conclusions.)

[−] htrp 46d ago
I thought the expectation was cleaning up the balance sheet in preparation for IPO.... along with a pivot towards codegen revenue.
[−] adfm 46d ago
OpenAI is undergoing a significant strategic pivot toward developing world models.
[−] ticulatedspline 46d ago
I'm actually very surprised, even if it was costing money. Their technological moat has turned out to be much more shallow than expected and competition fiercer. At the moment I think their greatest asset is brand and engagement. With a popular product and a deal with Disney seemed like a slam dunk on remaining prominent in the brand space and retaining user engagement.

Not only have they thrown out a name everyone knew, and exited the market segment, but they've also triggered Netflix/Google graveyard woes. "We may not maintain products you like". This could make people wary of buying into new products, "will it be there in a year?"

[−] fortran77 47d ago
[−] adjejmxbdjdn 47d ago
Was ChatGPT hyped?

It took off rapidly but that was hardly because of any hyping and almost entirely due to word of mouth and people actually liking the product, until the press picked up on it.

From what I remember they still had an invite process when they were getting popular and the demand clearly overwhelmed their servers several times, indicating a much bigger response than they expected. If anything I think OpenAI was downplaying the product at the time.

[−] simonw 47d ago
OpenAI were completely taken by surprise by the success of ChatGPT. Internally there were debates over whether they should launch it at all.

It's had a ton of hype since then of course.

[−] drawfloat 47d ago
ChatGPT is one of the most hyped tech products ever. We’ve had nearly 4 years of hype. From claims of AGI to claims we need UBI because of the ways it will devastate the work force.
[−] bko 46d ago
What are you talking about? It has nearly a billion users. It's the fastest growing consumer app in history. What about it is hype? What does hype even mean?

You might not like the discussion around the tech, but to say the tech is hyped like something like NFTs where they had a crazy amount of media coverage and a tiny minority of people actually using it, is just wrong.

[−] lmm 47d ago

> It took off rapidly but that was hardly because of any hyping and almost entirely due to word of mouth and people actually liking the product, until the press picked up on it.

Not my experience. A whole lot of breathless mentions in media, LinkedIn, and especially top-down company emails. Far fewer cases of people actually liking/using it.

[−] etempleton 46d ago
I think the way Sam Altman talked about AI. The framing of it. That they had to hold back the real version because it is just too powerful; they don't even know how it is working; it is already doing these incredible things that would change the world, but we can't / won't release it was all cleverly orchestrated.
[−] heavyset_go 47d ago
It was claimed that ChatGPT was sentient and AGI lol

Some people lost their minds over the popular sentiment: https://www.washingtonpost.com/technology/2022/06/11/google-...

[−] ares623 47d ago
Yes, that is what hype is. It was organic hype, and is frankly the only real way to do it otherwise you get backlash.
[−] wontopos 47d ago
The hype cycle for AI products is brutal. Going from "this will change everything" to silence in a few months is rough. Makes you wonder how many other AI products are riding the same wave right now without anyone noticing.
[−] cmiles8 47d ago
The whole company appears to be a giant pile of burning cash at this point and I can only imagine that this wasn’t exactly helping that situation.

Was it fun while it lasted? Sorta, but it got old pretty quick.

Is this a business? Hell no.

[−] nclin_ 47d ago
Meanwhile, Sora and other video models have become available on Openrouter. Are we sure this is the end of Sora? Or just the interface?
[−] tbreschi 47d ago
What is the fallout if OpenAI goes under?
[−] ChrisArchitect 47d ago
More discussion:

Goodbye to Sora

https://news.ycombinator.com/item?id=47508246

[−] Insanity 47d ago
Honestly given that they’re nowhere near profitable even with their main product this is the right move.
[−] FrancescoCald 44d ago
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[−] _jdtm 47d ago
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[−] aimemobe 37d ago
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[−] theaicloser 45d ago
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[−] minsung0830 47d ago
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[−] ting0 47d ago
They're just removing it from public access and selling it to big money instead. Think large advertising companies, government agencies, Coke-Cola, Hollywood, etc. The scary part is now that they've removed it publicly, it's going to be harder to keep a pulse on what is real and what is fake. We can't trust any video, audio or text content now.