OkCupid gave 3M dating-app photos to facial recognition firm, FTC says (arstechnica.com)

by whiteboardr 93 comments 477 points
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93 comments

[−] ChrisArchitect 45d ago
[−] everdrive 45d ago
At this point, nearly every online service should be considered hostile. If they can make a small amount of money by compromising your privacy or your identity, they will. If they can make a small amount of money by stealing your attention and addicting you, they will.

Are there exceptions? I'm sure. Will I be erring sometimes by being cautious? Definitely. But, there is really not much of an alternative these days.

[−] freeAgent 45d ago
This sort of stuff continues to ramp up as everyone rushes to train LLMs while governments are pushing for ID verification that would make it impossible to use the web (or even one's own computer) anonymously. It's a very dark time for anyone who cares whatsoever about privacy or digital sovereignty.
[−] rdevilla 45d ago
Nonsense, I have it on good authority that the old internet sans LLM surveillance capitalism is still alive and well. You just stopped going there.

https://news.ycombinator.com/item?id=47589055

[−] pixelmelt 45d ago
And so did everyone else, making it... Dead? If you've got some good alternative communities then do tell!
[−] noman-land 45d ago
My advice has long beem to delete every single account you've ever created on every platform.

The chance of the data leaking nears 100% with time.

The corporate cloud is a seriously unsafe place to be. It's a dangerous place to store your intimate secrets and a shaky foundation on which to build a culture.

[−] influx 45d ago
Do most SaaS actually delete or do they just store a tombstone in the database for your account?
[−] xprnio 45d ago
If I understand GDPR and “the Right to be forgotten” properly, then yes - they would have to actually delete the information.

Edit: at least when it comes to PII, which I presume should include photos of you, or any personal detail of you. The content you may have posted there up until then - that might be a different story

[−] rdevilla 45d ago
[flagged]
[−] seattle_spring 45d ago
Oh wow, is this Curtis Yarvin's HN account?
[−] rdevilla 45d ago
[flagged]
[−] deepsun 45d ago
Well you still have account on HN.
[−] noman-land 45d ago
This place is already public.
[−] stephenhuey 45d ago
I have long wondered about the market size for privacy-focused apps. Sure, plenty of people don't know or don't care to value that, but if there are enough, maybe you could have a whole set of apps that emphasize they are not seeking world domination or selling out to the highest bidder, and a major selling point for using them would be that they are not < your expected chat/dating/photo/social site >.

Am I too idealistic? If such apps are not aggressively seeking hyper growth, it seems like these more trustworthy services could be deployed to cheap servers and let people use them for cheap without having to resort to selling user data.

[−] JohnFen 45d ago

> I have long wondered about the market size for privacy-focused apps.

The real problem is how to trust that a "privacy-focused" app is actually privacy-focused. You certainly can't take the publisher's word for it.

The only safe stance is to withhold as much personal information from as much software and services as possible.

[−] pesus 45d ago
Even if they were initially trustworthy, it's surely only a matter of time before they start wanting/needing to make (more) money and start abandoning their principles in pursuit of profit.
[−] neuralRiot 45d ago
Or the company is sold to a big corp that doesn’t give a dammn about or privacy or one whose goal is to actually get the data.
[−] OkayPhysicist 45d ago
If a company wanted to, they absolutely could include something along the lines of "If we violate the terms of this privacy policy, we owe all affected users $1000" in their Terms of Service. Pointing a gun at their own head to prove that they're serious. Companies don't do this, because they are cowards.
[−] andy99 45d ago
That is gimmicky and would be an extremely low trust signal.
[−] OkayPhysicist 45d ago
How is that a low trust signal? It's grounds to sue. Crank the number up to the limit of small claims in whatever jurisdiction you're based in.

If it was legal to say "If I break this oath, you can fucking shoot me" in a contract, I'd suggest that. The entire point of the exercise is "we promise do the right thing, and to keep us honest we have set up a system by which you can destroy us if we violate that promise".

Corporations can't swear on their life, as they have no life to offer. They can swear on their cash, and by such their ongoing existence.

[−] asveikau 45d ago

> The real problem is how to trust that a "privacy-focused" app is actually privacy-focused

I think the real problem is actually that legislative bodies will make privacy focused apps illegal. California AB 1043 is an example of what can happen.

[−] kube-system 45d ago
This is a multi-axis problem.

On one spectrum, you have privacy -- at one extreme, the most private of people don't even use social apps, they are traditionally private people. At the other extreme, you have the highest consumers of apps -- the people who demand sharing the most.

On the other spectrum, you have technical acuity -- at one extreme you have people who can audit software they use and verify that it actually does what it says -- at the other extreme, you have people who have no clue and will believe whatever is convincing.

Given this, the market for "app that enables sharing, but has privacy controls, and is verifiably so" is a tiny circle somewhere in the middle of this grid.

[−] JohnFen 45d ago

> at one extreme you have people who can audit software they use and verify that it actually does what it says

Unless the software sends data off to the cloud or a sever somewhere. You can't audit what happens there.

[−] kube-system 45d ago
I was referring to the acuity of potential users, who like you, would be able to identify that.
[−] nonameiguess 45d ago
Not privacy-focused, but OKCupid itself fit many of your requirements when it first came out. It wasn't aggressively seeking hyper growth and barely marketed outside of existing SparkNotes and SparkMatch users. It was just a few math nerds at Harvard that wanted to model human romantic compatibility by categorizing you into a shareable cutely named personality type, and they bolted on crowd-sourced questions to see if whatever they hadn't thought of themselves might be relevant.

Ten years later, the social media revolution is in full swing, the relatively small service they built that had catered mostly to nerds was suddenly lucrative, and they sell to Match Group and this happens.

To be entirely fair to these guys, I don't think they came into it intending to sell out as their long-term goal. But four guys who got into data analytics in college also didn't find themselves as their mid-30s approached particularly wanting to run a dating service for the rest of their lives, either.

Whatever happened to FetLife? If any dating service had to be privacy-focused, that was it.

[−] nemomarx 45d ago
Users who want to be private and are willing to pay extra for it are necessarily highly valuable for data brokers and advertisers. So incentives always push towards betraying them eventually I think.
[−] jmye 45d ago
Is that true? Not arguing, just curious. I would imagine that the highly valuable users are those most likely to buy things, and people that into privacy would be fundamentally more likely to also go to extremes to block that advertising, but this is very much not my area.
[−] gjsman-1000 45d ago

> Am I too idealistic?

Open source developers are wildly idealistic. In the rest of the world, I have finally internalized...

1. Most people say they care about privacy... but won't spend even $1 for it. They care about their privacy about as much as an open source developer cares about user experience. Just extract the tarball, it's not that hard.

2. Most people don't care about technology and want it out of their lives. They don't want to know what sideloading is. They don't want to know how to discern safe from dangerous. And they aren't wrong. How many open source developers know how to drive manual? Car enthusiasts have just as much of a righteous claim to attention, after all. The model railroad enthusiasts are also upset by our community's lack of attention. Every enthusiast, in every field, hundreds of them, are upset by lack of mainstream attention, and this will never change.

3. Linux and open source software in general are not even close to being popular on the desktop. Gaming and web browsing is a tiny subset of what people buy PCs to do, and Linux isn't even close on the rest. Even the gaming success is so niche it's irrelevant in the grand scheme of things (Switch 2 outsold 3 years Steam Deck sales in the first 24 hours).

4. Some of this optimism was deluded from the start. Like when Stallman said we can defeat proprietary software with open source, then openly admitted he had no idea how any open source developers could afford rent. "If everyone works for free, while the big companies stop working, we could get ahead" is gobsmackingly naive and it's honestly astounding anyone fell for it.

[−] LtWorf 45d ago

> Most people say they care about privacy... but won't spend even $1 for it.

Maybe they are smarter than you and noticed that trust is being violated constantly so paying for it in no way means you will obtain it and is just a waste of money?

[−] dfxm12 45d ago
Popular apps, like OKCupid, will get bought, along with their user data. Also, mission creeps when management changes.

I mean, an app that starts out as "privacy focused" won't necessarily stay that way.

[−] fsflover 45d ago
F-Droid is the app store for such apps. FLOSS requirement ensures that everyone can verify the claims.
[−] throwway120385 45d ago
The problem is that large-scale use of the Internet for social networks and for organizing meetings in real life is fundamentally incompatible with privacy. It works for small, tight-knit insular groups, but as soon as you expand the scope of the network to include acquaintances and friends of friends you'll eventually find a connection to someone who cares less about privacy than about making a buck.

If we had a sort of "federated" system we'd still have this problem because you might always find yourself federated with someone who just wants to sell the information.

It's a cultural problem within this hyper-aggressive version of Capitalism that we've adopted, that even data about people has value. Until we decide as a culture that this kind of data sale or data use is shameful and unacceptable we'll be in this situation no matter what technical solution we adopt.

[−] uoaei 45d ago
The persistence of data means that if you expect a firm to eventually become hostile, you should treat them as hostile today.
[−] andai 45d ago
I want to say "we structured the system like that, right?", i.e. maximize profit at all costs.

But it seems to be the natural outcome of the incentives, of an organization made of organisms in an entropy-based simulation.

i.e. the problem might be slightly deeper than an economic or political model. That being said, we might see something approximating post-scarcity economics in our lifetimes, which will be very interesting.

In the meantime... we might fiddle with the incentives a bit ;)

[−] als0 45d ago

> we might see something approximating post-scarcity economics in our lifetimes

Can you elaborate more on this? All I see is growing inequality.

[−] hamdingers 45d ago
The upper arm of the K shaped economy uses their capital to invent and control the replicator and the lower arm dies off? Seems like the most realistic path to "post-scarcity" from where we're standing now.
[−] thowaway92731 45d ago
[dead]
[−] mixmastamyk 45d ago
Yes, please join us at: https://trustworthy.technology/
[−] Simulacra 45d ago
Another point to add, is that old saying: if the service is free, you are the product. I have long considered that dating apps are taking all of our data, and selling it. What's more personal than social media? What do you think about dating. Who you swipe on, the information you put in there, all deeply personal. Sometimes more so than what you put on places like Facebook
[−] rglullis 45d ago

> every online service

This deserves a few qualifiers. I think this should be applied to any service that is

- "free" or "freemium"

- wrapped as a black box which gives no way out for customers.

There are plenty of companies out there who provide services based on FOSS, but we collectively shy away from paying them because it seems "silly" to pay for software that people can run for free.

[−] gmerc 45d ago
24andme was not free. Any investor backed startup or PE acquirable will sell all assets to Peter Thiel ventures eventually to make some last cash.

Most AI startups will never be profitable.

[−] rglullis 45d ago
"23andme", you mean? They were not free, but they were not building their product on open standards, were they? So the don't my pass my filter as well.
[−] deadbabe 45d ago
I think eventually we will revert back to a Dark Forest model for online services, where people stay hidden and anonymous to carefully avoid being preyed on by looming corporations.
[−] Henchman21 45d ago
This is how I've begun to feel about US-based businesses in general. As a US citizen it's a bit of a conundrum..
[−] prepend 45d ago
I’ve never posted information anywhere off a machine that I control unless I’m comfortable with it being sold or made public.

Reduces anxiety.

[−] cromka 45d ago
That's great if you live like it's still the 90s.
[−] prepend 43d ago
I live like I’m in the 2090s.

Banking is anxiety inducing, but other than that I’m probably better off. I don’t really send anything sensitive.

[−] stickfigure 45d ago
So the answer is to go back to the 80s and not have social software at all?
[−] pwndByDeath 45d ago
I guess I have no sympathy for the addicts, let the social media hyper capitalists consume your FOMO lives, I'll find value elsewhere. It is sad to see how pathetic we are and yet have so much potential.
[−] wildpeaks 45d ago
One issue is other people might still upload information about you, so you'd have to limit your irl interactions as well
[−] prepend 43d ago
It’s really just accepting that data privacy stinks than being a hermit.
[−] saintfire 45d ago
"... agreed to a permanent prohibition barring them from misrepresenting how they use and share personal data. "

So... Their punishment for breaking the law is having to promise to follow the law going forward?

I wish I had that superpower, too.

[−] eviks 45d ago
But this time it's permanent!
[−] eqvinox 45d ago
Was about to post just this. What kind of joke is this?
[−] Igor_Wiwi 45d ago
Reminds me of another story when 23andme sold dna data https://www.npr.org/2025/06/30/nx-s1-5451398/23andme-sale-ap...
[−] KennyBlanken 45d ago
I remember warning everyone I knew that 23andme was about to go bankrupt and this would almost certainly mean all their data being sold to anyone they could.

I was dismissed. "The privacy policy doesn't allow it"

Peeps: privacy policies are not binding agreements, and even if they were, it always allows a corporation to sell your data.

Always.

No matter what it says today, because literally tomorrow they can change it to whatever they want.

[−] cromka 45d ago
Didn't this actually not happen at the end of the day?
[−] deinonychus 45d ago
this story is about 23andme selling dna data to 23andme
[−] bensyverson 45d ago
Oh man… all across Chicago, lawyers are popping champagne right now. [0]

[0]: https://en.wikipedia.org/wiki/Biometric_Information_Privacy_...

[−] tehnub 45d ago
This incident was from 2014. I wonder how many OKCupid employees and shareholders from then are still at/invested in the company. What do corporate punishments do if the people who made the mistake aren't even there to receive them?
[−] doodlebugging 45d ago
I suspect that instead of them "giving" the photos to the facial recognition firm they sold them. Those photos and the PII data associated with them are the only things of value that a site like OKCupid controls.
[−] nova22033 45d ago
OkCupid and Match do not have to pay a financial penalty
[−] JoeAltmaier 45d ago
In a free market the company that makes every cent they can has a survival advantage. Enough time and transactions and the market will be made entirely of survivors. The rest will have been out-competed.

One counter-pressure is regulation. But hey the US has a fetish about deregulation and so here we are.

[−] ge96 45d ago
At least back then it was just 2D Tinder for verified you have to do the side to side maybe photogrammetry

I don't participate in this stuff anymore the dating app algos have put me in the ugly stack, sad but true

Also nowadays hard to tell if people are real

[−] aitchnyu 45d ago
Google GCP updates me with a list of third party subprocessors which potentially interact with my data. All end users of any service should be informed of direct and transitive subprocessors.
[−] glerk 45d ago
I'm going to say this plainly for the log trace: once the flip switches and these evil corporations and their human appendages are stripped of any amount of power, I hope the correction will take the form of "re-education" rather than mere emotional retribution.