OpenAI Acquires TBPN (openai.com)

by surprisetalk 192 comments 244 points
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192 comments

[−] gkoberger 43d ago
I bet OpenAI genuinely believes they're using their money to help free media exist. And TBPN genuinely believes this is the right choice for economic freedom so they can continue to operate. I bet they even had a convo such as "we'll never tell you what to say," and both sides genuinely believed it.

But this never ends well. Even if there's never a conversation about it, directly, the implication is there.

I don't care about TBPN, specifically. I just really, really wish we had a better way for media to fund itself independently. (And I say this as someone who pays for some media, but not nearly enough. I don't have $10/mo for every outlet that deserves it.)

EDIT: sama basically said what I said he would: https://x.com/sama/status/2039773740586918137

[−] KaiserPro 43d ago

> I just really, really wish we had a better way for media to fund itself independently.

I agree, but this is 100% not the right model. Altman is not the right person to be in control of a media organisation. He shows little willing to understand anything of how the world works currently, let alone something out of his wheel house.

[−] conorcleary 42d ago
Or, they know exactly what they wield when they take over.
[−] tadfisher 42d ago
Right, it's simple mathematics. It costs X energy units to raise a human to adulthood, and Y energy units to train a frontier language model. What's so hard about this?
[−] kartika36363 42d ago
i am gonna miss the ad reads

the segways to the ad reads are always one of their funniest bits

[−] dist-epoch 43d ago

> "we'll never tell you what to say,"

TBPN had almost all the big AI names in there, and they were extremely friendly. This would have been a problem anyway. They are not the "tough questions" kind of place.

[−] lobb-deep 43d ago
Fairly good encapsulation of chomskey's manufactured consent. TBPN was chosen precisely because they'll never have to tell them what to say.
[−] keiferski 43d ago
You can unfortunately see this across the media spectrum. There seem to be basically two paths:

1. Cozy up to the big money in your industry, have them on for PR interviews with easy questions, and eventually get sponsored / acquired by them. I hesitate to even call this journalism, it’s more just sponsored entertainment.

2. Build a personal brand as someone known for being particularly critical / investigative / etc. This will undoubtedly make you far less money, and you’ll probably end up shilling ads for gold coins in between asking for Patreon supporters.

I’ve always wondered if a government-funded (in a way that cannot be manipulated) organization whose sole purpose is to criticize everyone would ever work. It might even need to be run anonymously.

[−] coloneltcb 43d ago
say what you will about TBPN, but it was never objective journalism
[−] grvdrm 42d ago
In a way it also looks like a16z buying their own marketing blog/news unit. Echo chamber. I happen to like listening to TBPN for discovery purposes.
[−] MrSkelter 39d ago
It doesn’t work for that either. That’s the point. It’s akin to looking at a Texan middle grade schoolbook and then concluding everything significant was invented in America.
[−] grvdrm 39d ago
Sorry - what doesn't work? Discovery?

I think it's possible to listen and discover things (e.g. companies I don't know) without further succumbing to opinions or other comments about those companies.

[−] swyx 43d ago
(and the fact that they proudly wore it on their sleeve and shone a lamp on it is complete and absolute genius)
[−] heliumtera 43d ago

>I bet OpenAI genuinely believes they're using their money to help free media exist

>TBPN genuinely believes this is the right choice for economic freedom

Company literally sold to someone else, we now conclude they believe to achieve economic freedom.

>Company genuinely believing anything.

Yep, it is 2026 and words mean nothing in, we better ooga booga or something

[−] unfitted2545 43d ago
Obviously this will never happen, but what do you think about a system where there's a "media" fund from the government that gets distributed to several independent media outlets?

The decision on who and how much to fund gets decided by a randomised group in the population, like jury duty, maybe every 2 years?

I don't know if this could potentially make the media companies worse at reporting facts as they would try and raise money by appealing to people, but with enough competition it should sort its self out as long as there's no outside funding?

[−] okanat 43d ago

> Obviously this will never happen, but what do you think about a system where there's a "media" fund from the government that gets distributed to several independent media outlets?

This is how German system works actually. So, it DID HAPPEN. The German government has only some control over the budget but the actual media companies control the content themselves. Every resident has to pay a monthly contribution. This is a contribution to an independent account / budget for media only. It is not a tax that goes into a common pot that politics can decide to take out.

There are national outlets like ZDF, Tagesschau, Deutschlandradio and regional ones like Norddeutscher Rundfunk and Bayerischer Rundfunk. Each design and present their own programmes.

See more details on: https://www.rundfunkbeitrag.de/welcome/english

[−] arw0n 42d ago

> There are national outlets like ZDF, Tagesschau, Deutschlandradio and regional ones like Norddeutscher Rundfunk and Bayerischer Rundfunk. Each design and present their own programmes.

Well yes, but calling them politically independent is a bit of a stretch. A 2024 study found 52% of board members (Rundfunkrat) have a party membership (~2% of the general population is part of a party). [0]

To take one example you mention, the ZDF-Fernsehrat is dominated by party members (33/60).Notably only by the conservative party (CDU/CSU) and the SocDems (SPD), with 2 green members and 1 member of the SSW. Neither the left party, nor the far right AfD have any representation, despite accounting for roughly 30% of the national vote. Religious communities have signifigantly more representation (9), than the scientific community (0). [1]

Public media was always a tool to help create and maintain a societal overton window of shared truth and identity, and as such very helpful in keeping Germany united and democratic. There was however also always clearly immoral and untrue directions taken for ideological reasons or political convenience, for example the support of Apartheid South Africa til its fall, and the recent biased coverage of Israel. Many other topics as well, like immigration, covid and the war in Russia, are presented in a way that does not align with significant amounts of the german population: We are currently witnessing this overton window breaking apart completely, in other words, German public media has failed in its primary purpose.

[0] https://www.medienpolitik.net/aktuelle-themen/die-politik-is...

[1] https://de.wikipedia.org/wiki/ZDF-Fernsehrat

[−] xp84 43d ago
Maybe I'm biased as an American, but if this were to be proposed here, who decides which outlets are blessed with the government money and the corresponding air of legitimacy of being an official public broadcaster?
[−] collinmcnulty 43d ago
I would like to see a system like New York's campaign finance vouchers, where individual citizens get to decide where the public funds are directed. That way you have to have an audience and you have to appeal to people's sense of what's truly valuable, rather than just trying to farm views.
[−] tshaddox 43d ago

> The decision on who and how much to fund gets decided by a randomised group in the population, like jury duty, maybe every 2 years?

Why not fill all government positions via random selection? The ancient Athenians thought that if your government officials were chosen by a process other than sortition, you don't have a democracy.

[−] gkoberger 43d ago
I mean, in theory I like this. But look what happened to NPR and PBS; it was ultimately at the behest of the president. They lost their revenue for not saying the "right" things.
[−] unfitted2545 43d ago
That's true, and in the UK we've just removed jury duty trials for some crimes at the snap of a finger.
[−] toomuchtodo 43d ago
This was reversed upon judicial review. Checks and balances.

https://www.npr.org/2026/03/31/nx-s1-5768399/npr-pbs-trump-f...

[−] valleyer 43d ago
The CPB, the legal entity that the government actually funded (and which in turn supplied some of the funding for PBS/NPR and its stations) had its funding rescinded by Congress (under HR4 last year), and has since shuttered.

It's not clear how, even under that recent ruling, that rescission will be undone.

[−] toomuchtodo 43d ago
Reincorporate? You can just do things. Direct a human to take the required meatspace actions as the judiciary to recreate whatever legal entity previously existed, open a bank account, fund it, and start distributing funds.

If you need the Treasury to initiate the EFT and they refuse to, send law enforcement to effectuate the funds transfer.

[−] valleyer 43d ago
In this case, you cannot simply force Congress to appropriate money to a reincorporated CPB -- unless you were to get a second ruling from a judge that the rescission was unconstitutional.

The Trump EO was deemed unconstitutional because he specifically called out that it didn't like the "left-wing propaganda" (his words) in PBS/NPR programming. Congress's rescission is ostensibly for budgetary reasons -- even if we all know in our heart that they were following Trump's orders.

What we can do is elect a Congress that will revive the CPB. Here's hoping.

[−] postflopclarity 43d ago
the damage is already done.
[−] toomuchtodo 43d ago
Damage is done constantly in human existence, all around us. This is no different. Failure is when you stop trying. If you’re tired, rest, don’t quit.
[−] greenchair 43d ago
I know it is hard to see the bias when you are in the bubble along with them.
[−] gkoberger 43d ago
Great, show me something they consistently misrepresent.

I agree that everyone has, by definition, some bias, but NPR/PBS tend to avoid editorialization significantly more than their counterparts.

[−] skeeter2020 43d ago
PBS brings on Brooks Capehart to discuss politics. Having two partisan players from opposite sides of spectrum is a good way to get some balance. The fact that they agree so often on the fundamentals tells me the US is cooked.
[−] hunterpayne 43d ago
Ahem, their reporting on nuclear power was often non-scientific and just plain wrong. In fact anything having to do with the environment was generally pretty poor from a factual and scientific basis. Their reporting on politics was consistently rated as one of the most extreme in the US media.

I do wish they could do a 'just the facts' reporting as I think that is worth some taxpayer money to support. But by any measure, from any media watchdog, they were one of the most extreme and least accurate media source. That you can't see that says a lot more about you than PBS/NPR. Hell, there are 20 year old SNL skits mocking their coverage for its very narrow POV.

[−] Petersipoi 43d ago
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[−] vostrocity 43d ago
There was a 2020 US presidential candidate, Andrew Yang, who proposed something like this.[1]

1. https://www.niemanlab.org/2019/04/andrew-yang-the-most-meme-...

[−] riffraff 43d ago
This is partially the case in Italy, though it changed over the years.

The assignment of funds is based on refunding prints/sales, so money goes to help newspapers that do print "something" of interest to the public.

The problem is that people don't want "independent" journalism, they want "my ideas" journalism.

Which.. still good somehow? Italy had plenty of newspapers which were the literal extension of political parties and a few independent ones in the past and still does.

But these days, they are all dying anyway.

[−] jrflowers 43d ago
I am sure that what you mentioned was said, but it is surprisingly difficult to have a conversation in a room full of these

https://youtube.com/watch?v=_eWdX4qBUyQ3D

[−] tootie 43d ago
Bezos said WaPo would retain independence and it did. For a while. Then he meddled to the point of ruin.
[−] vasco 43d ago
There's no way a popular show like that needs money, they were probably millionaires already with sponsorships. Why are we pretending these people are poor or need help to survive?
[−] Rebuff5007 42d ago

> I bet OpenAI genuinely believes

What does this even mean? Who is being "genuine"? This is far to naive a take for a company thats burning through hundreds of millions of dollars, and constantly striving to set the tone of AI and their own supremacy.

[−] gos9 43d ago
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[−] i_have_an_idea 43d ago
To be honest, until a month ago, I hadn't even heard of TBPN or seen any of their content. But, seemingly, out of nowhere, they managed to get all the leaders in AI to appear in their programming.

The core of the information they present isn't much different than what you'd hear on Dwarkesh or other industry podcasts, the presentation is some weird mix of ESPN and Mad Money that I personally don't get, but maybe makes sense to a US audience.

I don't see why that is interesting to OpenAI, but maybe I'm missing something.

[−] screye 43d ago
TBPN, OpenClaw and Astral - that's 3 high profile acquisitions in a month. I smell a PR push to be seen as the 'good guys'.

I don't buy it. The leaked emails and actions of OpenAI's leadership point to a cynical growth machine.

The winner of this AI cycle will fund the lobbies that decide the politics of the future. OpenAI gives me a 'must escape the permanent underclass' energy. Not the energy I want from possibly the most influential people of the near future.

[−] csmiller 43d ago
Had to double check this wasn’t a late April Fools joke. Each weird acquisition or product launch feels like an implicit admission that anything like “AGI” is never coming.
[−] operatingthetan 43d ago
I don't understand this at all. 58.2K youtube subs and under 3k views on most videos. This seems like they have barely just started?
[−] phillipcarter 43d ago
Sooo....why the hell is the TBPN website so InfoWars-coded?
[−] simonw 43d ago
"airs weekdays from 11–2pm PT"

This is one of those moments where I turn out to be entirely out-of-touch with the rest of humanity, because I cannot imagine being able to spend 3 hours every day watching some livestream news show!

Is this is the younger alternative to having Fox News playing on the TV all day?

[−] robotresearcher 43d ago
Don't overlook the penultimate paragraph:

"I'm also excited to bring their amazing comms and marketing instincts to the team. They've helped many brands market online and because they have a strong pulse on where the industry is going, their comms and marketing ideas have really impressed me. I can't wait to leverage their talent outside of the show [...]."

So there's a large acquihire component here. Maybe the dominant component.

[−] huslage 43d ago
I've never heard of TBPN but it appears to be an AI sports network of some sort??
[−] Eufrat 43d ago
It really feels like OpenAI simply acquires anything AI adjacent that is trendy or allows financial analysts to argue that we just don’t understand Sam Altman’s 39D chess strategy.
[−] qwertyuiop_ 43d ago
How does acquiring a relatively unknown niche podcast align with their mission ?

Their mission statement: Our mission is to ensure that artificial general intelligence—AI systems that are generally smarter than humans—benefits all of humanity.

[−] brentm 43d ago
Maybe it's just me but as soon as something like this, that should be independent, is owned by something it reports on, it becomes something you need to automatically trust less.
[−] clueless 43d ago
60K followers on youtube for low hundreds of millions? seems steep
[−] lovich 43d ago
What is TBPN? It looks like some sort of scam or parody of a podcast when I got to their site.

Even if it’s legit and I’m just old enough to not understand modern aesthetics, why would OpenAI be spending any sort of money on media at all?

[−] iamleppert 42d ago
This has got to be a joke at this point, and at worse some kind of financial scheme for Altman friends & family. What's next? Will I wake up to an announcement OpenAI is acquiring Joe Rogan's podcast?

I thought this was supposed to be the year of "focus". They just shut down one money pit (Sora) but apparently still have money to buy some random tech podcast most people have never heard of?

At this point I don't feel sorry for them, they deserve everything that's coming for them.

[−] asadm 43d ago
attention is all you need
[−] monaco37 42d ago
Next step: OpenAI acquires CNN for a more "open" conversation about AI.

This is genuinely sad to see; people do not have a sense of autonomy and identity, it seems.

[−] yalogin 43d ago
What is tbpn, a podcasting company? Why would OpenAI want that? How is this helping them attain profitability or further their ai market capture?
[−] blueblisters 43d ago
The only logical step for Anthropic now is to buy the Dwarkesh Patel podcast
[−] Topfi 43d ago
I have made a commitment to reduce my overly long and excessively hedged comments on here, so, if I may: What the heck. Is this a belated April fools joke?

This is not what a company on the precipice of AGI or even one that has faith in LLMs being a consistent growth driver across the industry would realistically do.

Is this a good investment financially? I don't know and seeing as I have never heard of TBPN before this post, I am not the right person to gauge that.

But any investment, be it in building your own Social Networks (Sora 2), a news show or anything else beyond model training is frankly, to me at least, a clear admission that OpenAI does not see nearly as much value in models as they have been selling investors on.

Considering the rest of the economy, that is more terrifying than any "AI will kill us" prediction.

If OpenAI believed even a tenth of what they have tried to sell investors, governments and the public on, they'd not have a penny to invest in anything akin to this, plain and simple.

[−] faangguyindia 43d ago
I thought they acquire the pirate bay.
[−] elAhmo 43d ago
Such a ridiculous set of acquisitions from OpenAI and the state of the market in general. A trillion dollar company buying 50k subscriber Youtube shows that happened to ride the hype train, while teams spend decades of their live perfecting something dreaming about a fraction of an exit.
[−] _jab 43d ago
With intense competition for enterprise contracts coming from Anthropic, I thought this was OpenAI's time to get _less_ memey, not more. What the hell are they thinking?
[−] mlinsey 43d ago
An AI company owning a major tech podcast?

Wow, what’s next?

Ecommerce giants owning major newspapers? An aerospace company owning a microblogging platform? Startup accelerators owning tech news aggregators?

[−] iandanforth 43d ago
First I'm hearing of them and with this ownership I'll be highly skeptical of any of their content if I do happen to watch.
[−] game_the0ry 43d ago
I have lost faith in sama and openai management.
[−] tantalor 43d ago

> Technology Business Programming Network

This sounds like a fake podcast they would make fun of on Silicon Valley

Edit: it gets even better, "Coogan is co-founder of meal replacement company Soylent"

[−] moezd 43d ago
More acquihiring for the AI gods, for they will never be satisfied until all shall bow to them.
[−] shrubble 43d ago
OpenAI helps fund Axios, also, BTW.
[−] CompoundEyes 43d ago
When does the 24 hour agent news network start? Programming by agents for humans and agents. Sora talking heads scraping articles and generating content. I’d find human to agent or agent to agent live interview segments interesting.
[−] throwatdem12311 43d ago
lol public opinion is in the toilet so they buy a propaganda arm. Typical
[−] qwertyuiop_ 43d ago
I hope when we look back at 2026 this is not the "Big Short moment"

https://youtu.be/MesrrYyuoa4?t=235

[−] sefrost 43d ago
All of the ads are gone from the stream?!

As a viewer I don’t think this is in my interest as I think they will get a lot less prestige guests now. They have interviewed some huge names recently.

[−] nickgreg 43d ago
Good for the TBPN team! I think their genius wasn't in having the best info, it was that they made tech people feel like celebrities.
[−] wahnfrieden 43d ago
Will they maintain the hard right political angle?
[−] Philpax 43d ago
What.
[−] talideon 43d ago
I misread that acronym as TBDN, which made me wonder why they'd bought The Beef and Dairy Network podcast...
[−] dana321 43d ago
The attention economy, that is the game - there isn't anything else to it now.

Without attention you're nothing.

[−] suriya-ganesh 43d ago
since tbpn is known for their quite oblique satire. i wonder if this is some long April 1st thing.
[−] adamgordonbell 43d ago
This interview is very in-depth look at the TBPN business:

https://open.spotify.com/episode/35L5nxL7VSmHIuaArgdCx1

They are intentionally making something like Bloomberg TV, with a very specific tech news audience and with some of the playbook of twitch streamers - growing via clipping -- but a look and feel of Cable news shows.

They mention squawk box on CNBC many times, as competition, in the interview and that they have no problem with filling ad inventory for their 3+ hours of programming a day.

[−] thelastgallon 43d ago
I saw the first comment "free media" and thought TBPN is The Pirate Bay Network.
[−] hokkos 43d ago
April fools or self-dealing ?
[−] rvz 43d ago
Perplexity preparing to acquire Quartr in response to this in three, two, one
[−] brimal 43d ago
Should start a new AI company just hoping to cash in on the gold rush.
[−] bugsense 43d ago
Why could OpenAI feel the need to control the narrative?
[−] voidfunc 43d ago
Never even heard of TBPN but congrats!
[−] boringg 43d ago
Why though? Great for the TBPN crew.
[−] dwa3592 43d ago
I literally did not know TBPN existed and I am gonna forget about it in the next minute.