The Australian government has announced gambling advertising reforms (bbc.com)

by gostsamo 103 comments 133 points
Read article View on HN

103 comments

[−] NamTaf 43d ago
Finally.

The deluge of gambling ads on TV during Friday night footy is absolutely appalling. There’s a very robust conduit for normalising sports gambling through advertisements around the broadcasts and it’s clearly influencing young adults. I’ve noticed a dramatic uptick in how common it is compared to when I was that age.

[−] oezi 43d ago
I see absolutely no upside for a society to allow sports betting. The tax revenues don't justify the addiction, debts and devastated families.
[−] milkytron 43d ago
An argument I've heard is that by legalizing betting, it can be more easily monitored with regulation and reduce the amount of black market betting. People still bet when it's illegal, it just becomes harder to track, which makes it easier for gamblers to interfere with outcomes without detection.

It sounds kind of similar to the legalization of certain recreational drugs. For example, alcohol prohibition resulted in a massive black market with organized criminal gangs, and many places realized it's better to regulate it rather than prohibit it.

I think for gambling, we need better regulations, and the Australian government seems to think so too.

[−] tokioyoyo 43d ago
Almost nobody was betting in the black market before the legalization. Sure you obviously had some people, but friction was big enough where it was not worth it. Right now, there isn’t a single game where people are talking about the bets they made in NA.

Nothing should be black and white. Even for alcohol and drug abuse, we should look at each and evaluate.

[−] nradov 43d ago
I don't know about Australia but there was an enormous amount of black market sports gambling in the USA before it was widely legalized. People who were unaware of this were just oblivious or led very sheltered lives. Broad legalization may have been a net negative for society but it's a complex issue.
[−] bdangubic 43d ago
define enormous? before it was legalized I knew one mate that was a gambler. I don’t have a friend anymore who does not sports gamble, hardly have relatives that don’t sports gamble. die-hard fans of teams now don’t give a hoot if the team wins (especially in the regular season)… not saying this is not a complicated issue but to say market was enormous is very much removed from reality
[−] fblp 43d ago
Yep it's hard to build a large liquid market for both sides of the bet without a central platform being legal. Look at polymarket as another example of things that people wouldn't bet on if a (legal in some countries) platform didn't exist.
[−] mikkupikku 43d ago
Very few people gambled illegally. Putting some gangster out of business (Lol if you actually believe that) at the cost of addicting the entire working class to throwing away their money is bad math!
[−] awesome_dude 43d ago
Sorry, but what?

Illegal gambling has been rife for a very long time - the bookie down the pub taking bets on horses, games, whatever

Add to that that the Costigan Commission (1984) and the Fitzgerald Inquiry (1989) proved that illegal gambling was the foundational "river of gold" for organised crime in Australia.

[−] mikkupikku 43d ago
Illegal gambling at its peak was nothing compared to every store, restaurant and smartphone being a casino, advertised right out in the open.
[−] girvo 43d ago
Yeah these people have no idea what they are talking about, you’re correct.
[−] bdangubic 43d ago
my grandma is not going to be looking for a black market bookie. some percentage of people will be no matter what though if you make penalties really severe you will significantly thin out this crowd.

without gambling though, pat mahomes would be making less money that I am making…

[−] amomchilov 42d ago
Some amount? Sure. But not at this scale.

If people were just going to do it anyway, these gambling companies wouldn’t be pouring billions into advertising to stimulate demand

[−] Blikkentrekker 43d ago
Many dangerous things are legal simply because “people enjoy doing them” though.

People die during parachuting and climbing mount everest. What's the upside really beyond “People enjoy doing it and it's their own life.”?

[−] charcircuit 43d ago
It's fun and increases engagement with watching sports, being invested with what happens.

As a case study look at the impact sites like CSGOLounge had on the popularity of competitive CSGO.

[−] awesome_dude 43d ago
The ads are going to continue from 8:30pm on, NRL has a game starting at 8pm this evening, the gambling ads will hit just before half time under this new legislation
[−] bookofjoe 43d ago
I nicknamed ESPN in the US EBetPN
[−] daemin 43d ago
That's a nice start but it's really just a band aid over the real problem, kind of like how politicians don't actually want to solve the underlying issue but instead just want to be seen to do something.

The real insanity is just gambling in Australia. As the article mentioned the people in the country have the highest losses to gambling anywhere in the world. This goes beyond sports betting, as that is just the latest thing, to poker machines (slot machines for you USA people) and other online gambling (cough Kick & related companies cough).

I am old enough to remember the introduction of poker machines in pubs and clubs here in Australia and it was always framed as a personal choice and government revenue source but all it did was result in money going from families to the big corporate "entertainment venue" operators (pub and club owners). I'd love it if Australia got rid of all gambling from normal parts of society and limited it to strictly regulated casinos (at most), but the gambling industry is so firmly entrenched in politics and society that I don't see any change happening soon

[−] babaliauskas 43d ago
Bold move limiting gambling ads to just three per hour. Next up light-touch bans on cigarettes where you can only smoke during ad breaks.
[−] clickety_clack 43d ago
Ireland needs this. I don’t live there anymore, but the amount of ads literally everywhere you go there these days is insane.

Gambling ruins lives.

[−] jjcm 43d ago
A great first step. I'd love to see a sin tax associated with this as well - ie, for adverts that do run, they should have to pay a % of the ad fee to the government.

I don't think people understand just how ingrained in the culture gambling is in Australia. One of the primary 3rd spaces for people in Australia are RSLs, which are technically clubs for veterans to get co-op like services, but have evolved into a 3rd space for everyone that offer food, alcohol, entertainment, and of course, sports gambling and "pokies" (poker/slot machines).

[−] pelagicAustral 43d ago
I fashion myself a bit of a fan of football and an occasional F1 viewer, and I must say, every time I watch a live event with friends I can't help but mention how betting houses have completely taken over the advertising space. Betson, Betano, Betway, bet365,etc... that and the pervasive Crypto.com it is unbelievable how they are trying to find a niche in this demographic. The crypto ones are the best, it's like they are not even trying to hide the nature of the business any more.
[−] amarcheschi 43d ago
I'm from italy where we have a ban.

Some companies now make advertisements of news websites that it is clear are also part of betting companies. For example, https://www.admiralbet.news/ has as other Google result the betting website. However, I do have to say it is still less than before and it's much better

[−] beloch 43d ago
"TV ads from betting agencies will be capped at three per hour, between 6am and 8:30pm"

-----------

And thus, the ten minute Australian gambling ad was born.

[−] Apreche 43d ago

> "Today it's gambling advertising, tomorrow it's alcohol, then it's sugary drinks, fast food, critical minerals and who knows what else comes next," chief executive Kai Cantwell said.

We have already learned our lesson. Prohibition doesn’t work. But advertising does work. Banning advertising also works. We should allow people the freedom to participate in vice, but ban all advertising for it. Anything harmful to society should not be advertised. No ads for cars, guns, recreational drugs including alcohol, unhealthy food, fossil fuels, or gambling.

Who knows what comes next Kai? Hopefully everything.

[−] jmyeet 43d ago
People reading this may not realize how pervasive gambling is in Australia thanks to poker machines ("pokies"). These are slot machines, basically. And they're everywhere with one exception: they're illegal outside of casinos in Western Australia.

In every other state, you can walk into many pubs and RSLs ("Retired Servicemen's Leagues", veteran's clubs, basically) and sit there and lose your house. Pokies can be the only thing keeping many businesses in business. They licenses are so valuable that some businesses are bought simply so the licenses can be transferred. Some state governments realize this so reduce the number of licenses on transfer (eg you buy a business wih 20 pokies and you get to transfer 16 and lose 4). This had the predictable outcome of having pokie licenses skyrocket in value.

AFAIK sportsbetting (eg DraftKings) is illegal in Australia because the government has realized how damaging it is yet pokies remain legal.

Oh it's worth adding that Stake, which is headquartered in a shack in Curacao for legal reasons, was started and run by Australians who have absolutely raked in the cash to the point of now being billionaires.

Another problematic part of all this is how gambling has been effectively used for money laundering. The casinos already got hit for allowing this to happen. Pokiies and smaller establishments remain a loophole.

Consider the case of Troy Stolz [1], who leaked documents about ClubsNSW not complying with anti-money laundering and compliance. ClubsNSW was able to bring a private criminal prosecution about this. Youtuber Jordan Shanks-Markovina had his house firebombed (allegedly over this) [2].

Youtuber Boy Boy showed how ridiculously lax AML is with gambling [3].

[1]: https://www.theguardian.com/australia-news/2023/feb/07/clubs...

[2]: https://independentaustralia.net/life/life-display/friendlyj...

[3]: https://www.youtube.com/watch?v=DoyH1dgj8Lo

[−] forbiddenvoid 43d ago

> "Today it's gambling advertising, tomorrow it's alcohol, then it's sugary drinks, fast food, critical minerals and who knows what else comes next," chief executive Kai Cantwell said.

Good? I really hope that we are approaching a day when we realize that advertising itself is harmful, and leads to contra-social behavior in general.

[−] brotchie 43d ago
Gambling ads are to Australia what Pharmaceutical ads are to the USA.
[−] GlacierFox 43d ago
This is all I see on ad supporteed TV at night here in the UK. And half the time during the day. It's a serious problem coupled with, I assume, serious lobbyists here in the UK.
[−] Hikikomori 43d ago
Let's hope that they don't burn someone else's house.

https://youtu.be/ZI3zaHUsgXg

https://youtu.be/jZivPIRvi0U

[−] markus_zhang 43d ago
I wonder how much the business of online ads and gambling gaming (so called social casino) is. What happens if they both get banned? Must cause a huge amount of loss of revenue from the cloud operators at least.
[−] hellojimbo 43d ago
I can't tell if this thread is filled with bookie shills or (buy a mcNuke level)die hard libertarians or people who live under a rock and don't realize how pervasive sports gambling is.
[−] dhruv3006 43d ago
About time man.
[−] jackvalentine 43d ago
Weak reforms, I'm disappointed and will write to my MP to express that sentiment.

Frankly all advertising for gambling on TV, radio, social media, bus stops - everywhere - should be banned the same as we did for cigarette ads in the 90s.

It basically killed a bunch of racing teams that I was a fan of but it needed to be done.

[−] jeremie_strand 42d ago
[dead]