Firm boosts H.264 streaming license fees from $100k up to staggering $4.5M (tomshardware.com)

by MaximilianEmel 75 comments 195 points
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75 comments

[−] userbinator 42d ago
Trying to milk the last drop before the patents expire? H.264 patents have already expired in most of the world and the remaining ones, which might not even be necessary for the vast majority of H.264 use, are also approaching expiry very soon:

https://meta.wikimedia.org/wiki/Have_the_patents_for_H.264_M...

[−] notatoad 42d ago
Milk the last drop, or raise the prices so high that people transition to a more reasonably priced option with a patent that isn’t expiring soon?
[−] MaxBarraclough 41d ago
Seems unlikely, migrating away from an entrenched codec like H264 isn't like a routine software update. It has widespread hardware support, and there's an enormous body of H264 video out there.

As fhn points out, there are now truly open video codecs available (open specification, royalty free, unencumbered by patent terms) that are able to compete with the patent-encumbered ones on technical merit. Seems curious that the patent-holders would want to hike prices in this way and validate the motivation behind the truly open codecs.

Also, the article mentions the licensing fees for H265 were also increased recently. It doesn't seem to give a figure, a quick web search turns up 25% [0] or perhaps 20% [1]. Perhaps I'm missing something obvious but I'm not clear on how the change in price relates to the patent dispute between Nokia and certain laptop manufacturers.

(It seems the H264 fee increase affects streaming providers only, whereas the H265 fee increase did not, as it affected laptop manufacturers.)

[0] https://news.ycombinator.com/item?id=46004129

[1] https://news.ycombinator.com/item?id=46003285

[−] fhn 42d ago
you mean AV1?
[−] donatj 42d ago
It's interesting because this isn't that exactly the same thing Fraunhofer did with the MP3 patent?
[−] ksec 41d ago

>Trying to milk the last drop before the patents expire?

Old licenses are grandfathered in previous pricing. So this isn't about milking, but likely a tactic specifically aiming at certain companies. But I am wondering why they bother to do this at this stage of the game.

I am hoping we could further innovate on top of H.264 to have a better patent free video codec.

[−] KronisLV 42d ago
That's an insane amount.

That makes me feel even more strongly about throwing proprietary and predatory codecs in the trash and opting to use AV1 et al wherever possible, it's better anyways and surely close to a decade after coming out, we'd expect devices to support it well enough.

[−] Figs 42d ago

> it's better anyways and surely close to a decade after coming out, we'd expect devices to support it well enough.

A lot of people, myself included, are still using quite old hardware. The GPU in my daily driver is ~10 years old at this point. Between crypto, COVID, and this AI craze raising GPU costs by insane amounts, it hasn't made sense to replace it with something newer. I know I'm not alone on that...

[−] craftkiller 42d ago
For legacy devices, VP8/VP9 is a good option. Intel Added VP8 hardware decoding to Broadwell which was 12 years ago. Nvidia had hardware VP9 decoding 10 years ago on the Geforce 10 series. AMD had hardware VP9 decode support 9 years ago on the Radeon 400 series.
[−] cwillu 41d ago
If my 10 year old card can't encode in hardware, it's a nonstarter.
[−] throwawaytea 42d ago
I still happily use my 2012 27" iMac for all my work. So I'm with the parent comment.
[−] jurschreuder 42d ago
I work in AI and I'm surrounded by RTX-4090 and H100 servers but for much of the day to day AI training I use my RTX-970 in the desktop on my desk for convenience and it works just fine for most cases.

Literally 2 meters from my desk is a 2x RTX-4090 server and many times I just use my 8 year old GPU anyway so you don't need it.

[−] deskamess 41d ago
For a long time I thought my RTX-2060 was just not capable and the other day I did a ffmpeg GPU transcode and was surprised by how well it did. So now I am thinking about putting on some of Google's new Gemma edge models (probably the smallest will work with my 6GB VRAM + 2 GB) setup. I am not a 100% sure what that 2GB is but I think it is borrowing from the system in some manner.
[−] cwillu 41d ago
Video encoding uses dedicated silicon, it's not using the card's compute.
[−] nine_k 42d ago
Insane in absolute terms, but not per user. Take look at the actual fee schedule [1]. The most costly is the license for cable TV, which costs 50¢ per year per subscriber. The least costly is social media, which goes up to whopping 4.5¢ per MAU per user.

I very much understand how the licensing alliance likely was bothered by the fact that they are leaving money on the table, when TikTok's revenue per user is $50 a year, and a cable subscription is easily $800 per year, with the high-end reaching $2000. The big players aren't going to notice much. For the small players, nothing changed.

[1]: https://cdn.mos.cms.futurecdn.net/3wzYaofEETCfXdQmREx9BK-120...

[−] PokestarFan 42d ago
I think the dumb part is that it's not like decoding or encoding video becomes harder when there's more users. The effort to write code for encoding for a small service of 1000 users and a large service of 10 million users is the exact same. We really don't need middlemen extracting everything they can, which will drive up costs.
[−] adriand 42d ago
Is it insane at all? The biggest fees are charged to the biggest providers. With short form video now the dominant form of addictive social media content, it doesn’t seem insane at all that large media companies ought to compensate inventors/owners of patented video technology. A company with 100 million or more subscribers is not a company I feel a lot of empathy for if they’re trying to avoid paying licensing fees.
[−] sheepscreek 42d ago
It goes to $2.5m for 5 million users/subscribers and tops out at $4.5m for 100 million subscribers. It’s not staggered evenly at all IMO. So I worry mainly for the small players. This shouldn’t have any meaningful effect on any big player.
[−] nine_k 42d ago
But for small players nothing apparently changed, they keep paying the $100k as usual.
[−] sheepscreek 42d ago
5 million users isn’t a lot unless we’re talking paid subscribers. Their license likely does not make a distinction. For a (free/ad supported) service like a niche YT clone, this could be fatal.
[−] Veliladon 42d ago
The problem is that open codecs can still be encumbered by patents and the holders will sue. VP9 and AV1 have their own patent pool for that very reason. Google may have open sourced its codecs but if they don’t indemnify users people who think they’re safe might be in for a bad time.
[−] jordand 42d ago
There's sadly loads of older Apple and Android devices out there holding back AV1 adoption for years to come. Hardware AV1 decoding only just arrived in the Apple M3+ and A17 Pro onwards, and software decoding has its own big trade offs regardless of the OS.
[−] dmitrygr 42d ago
AV1 might not be as patent-free as we had hoped: https://arstechnica.com/gadgets/2026/03/av1s-open-royalty-fr...
[−] thisislife2 42d ago
AV1 may also have patent issues - AV1’s open, royalty-free promise in question as Dolby sues Snapchat over codec - https://arstechnica.com/gadgets/2026/03/av1s-open-royalty-fr...
[−] hollow-moe 42d ago
Aren't VP9 and AV1 supposed to be "royalty free formats" ?
[−] kmeisthax 42d ago
This seems particularly desperate, but I'm not surprised this is happening, given that patent owners in general have been very angry that H.264 didn't wind up being nearly as lucrative as MPEG-2 was. Hell, I remember the days when they couldn't even agree if H.264 should have a free streaming tier at all or not - and it seems like that went away.

Maybe Google should finally make good on their threat to only stream YouTube in royalty-free standards.

[−] amelius 42d ago
Communication formats should not be patentable. The potential for lock in abuse is too high.
[−] cs702 42d ago
Profit-seeking at society's expense.

Also known as rent-seeking: "The act of growing one's existing wealth by manipulating public policy or economic conditions without creating new wealth. Rent-seeking activities have negative effects on the rest of society. They result in reduced economic efficiency through misallocation of resources, stifled competition, reduced wealth creation, lost government revenue, heightened income inequality, heightened debt levels, risk of growing corruption and cronyism, decreased public trust in institutions, and potential national decline."[a]

Sigh.

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[a] https://en.wikipedia.org/wiki/Rent-seeking

[−] falkensmaize 42d ago
I guess to me this doesn't seem like that big of a deal? I mean if you have a 100 million subscribers, do you really care much about a few $million increase? I thought the big players like Youtube had already moved to open source codecs already anyway.
[−] jauntywundrkind 42d ago
They should be sued. It's incredible discriminatory to make it so ridiculously hard for new players to complete.

Hopefully the Licensing Alliance never ever ever gets another customer ever again. Hopefully no one uses any of their new encodings. This is an untrustworthy company, that always have been out to fleece the industry and hold back humanity. Licensing Alliance embodies Lawful Evil, is a stain on the patent system as a whole. It's hard to find the words for how awful, how enraging this cabal is. Ugh. What an evil drain.

We should be able to use computers for audio and video, and it shouldnt involve kings ransoms to some jerks who are better at paperwork & lawyering.

All that work on av1 and av2 looking more and more civilization ally essential as times goes on.

[−] VladVladikoff 42d ago
I’m confused about this. If I have video on my website that is encoded in x264 am I obligated to pay fees?
[−] NooneAtAll3 42d ago
what are the open source alternatives?
[−] mrweasel 42d ago
That's just trying to promote a competitor. This is more or less what Fraunhofer did with the mp3 license, which resulted in bunch of new, and better formats.
[−] Noaidi 42d ago
So should I re-encode all my videos to OGG? I’m really confused what this means for the average person who has home videos encoded in these formats.
[−] ronsor 42d ago
My advice (not a lawyer) is to ignore the licensing fees; the patents will all be dead by 2027 anyway.

Also I'm not responsible for whatever happens if you do this.

[−] Steinmark 42d ago
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[−] NetOpWibby 42d ago
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[−] jbverschoor 42d ago
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