When Virality Is the Message: The New Age of AI Propaganda (time.com)

by virgildotcodes 92 comments 63 points
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92 comments

[−] Alifatisk 39d ago
Seeing what White House Twitter account is posting is bizarre, and a bit scary. This is a government entity, a superpower, posting extreme and unserious content to the world. It's so ridiculous that I can't barely comprehend it. I don't understand how leaders in other countries can take the current US administration seriously.

Looking at the US from outside, I am starting to wonder how close they are to a societal collapse. Things seem to have gotten so extreme over there the last decade. Or maybe its not like that in reality, and its just the internet siphoning content that gets reactions.

[−] tsumnia 39d ago

> Looking at the US from outside, I am starting to wonder how close they are to a societal collapse

We're fine, the trick is to remember to GET OFF THE INTERNET and remember that reality isn't the same as the Internet. Treat the Internet like a highlight reel channel on TV - if you don't like your current 'algorithm', then change 'channels'. Also, remember why tech has always pushed for Adblockers - then filter out the things demanding your attention. Once you realize a lot of news agencies (political, financial, tech, etc) is using the same dark patterns as ads, you start to filter them out of your attention.

I'm enjoying rewatching Supernatural on Amazon Prime right now.

[−] dragontamer 39d ago
Oh sure. The war isn't happening as long as you don't look at it. In fact, it's not technically a war so we shouldn't care about it.

You are correct in that we must be better about selecting our news sources. But the answer is not about drowning yourself in pleasant fiction on Amazon Prime or ignoring current events.

The answer is to pick non-clickbait / non-doomscrolling news sources that provide more actionable news and stronger analysis. I've picked The Atlantic for this, once a week magazine is fast enough and gives enough time for the writers to provide deep and through analysis on current events.

The fast moving clickbait media of Twitter and Facebook is trash. It's often incorrect, it's full of propaganda, and the people drawn into it seem like idiots (and arguing with them pulls your intelligence down). Find better media, find better people and leave the trash behind.

---------

Pick your news sources. Otherwise, the news sources will pick you. That's always been true since the early days of Yellow Journalism. The media landscape is harder to figure out today, but there continues to be well written independent media today, if only you went out to support them and reach out.

[−] cdrnsf 39d ago
We are nowhere near fine. The country is being run by incompetent sycophants in thrall to a criminal who is musing about committing crimes against humanity on social media. He's using his own private paramilitary to terrorize anyone he dislikes all while gutting any institutions that may constrain him, working to subvert voting, destroying the economy for anyone that isn't already obscenely rich, destroying the climate at an accelerated rate, gutting international relations, destroying alliances. Congress enables him instead of checking him, as does the Supreme Court.
[−] rcxdude 39d ago
I think this is normalising the situation a bit too much. You might 'get of the internet' and stop caring about politics, but the politics still cares about you and does in fact affect the real world.
[−] bachmeier 39d ago

> We're fine, the trick is to remember to GET OFF THE INTERNET and remember that reality isn't the same as the Internet.

That works fine, except in the cases where the bad news reflects reality, or understates how bad the reality is. In that case it's like saying cancer isn't the problem, the problem is that you visited the doctor and listened as he told you bad news.

[−] luisln 39d ago
This might be possible outside the US, but in the US the internet has become reality. Trump tweets and it effects financial markets. People post on X, go viral, get hired by OpenAI. Filtering out news about institutional instability doesn't make institutions more stable, it just makes you less informed about it. And maybe one day you'll find yourself actually facing the consequences of that without knowing how you could have prevented it.
[−] mPogrzeb 39d ago
Mate, you are far from fine
[−] vharuck 39d ago

>We're fine, the trick is to remember to GET OFF THE INTERNET and remember that reality isn't the same as the Internet.

I can understand how somebody could hold onto this comfort: it used to be (mostly) true. Political "scandals" were usually either truly bad but localized (e.g. a politician caught and kicked out for bribery) or performative furor (e.g. a lapel pin).

It's different now. Those times were our "pro wrestling" era: earnest professionals who put in the work but also put on a show to keep the fans. No matter how dirty the script got, everyone made sure the lights stayed on. Now we're in the "teenage street gang" era. The "show" is actually how they see the world, participants literally delight in physical pain, and citizens on the sidelines are only terrorized.

How anyone could think things would be fine after what the childhood vaccine panel tried to do is beyond me. Or Noem withholding relief funds. Or blanket tariffs without any further plan for improving our industries. Those acts have huge negative effects across the population. The vast majority of citizens have been needlessly harmed by those choices.

[−] fcarraldo 39d ago
There's a stark difference between being Extremely Online and sticking your head in the sand. The US is not fine. The US is waging an illegal war of aggression abroad, committing war crimes and threatening more. The US has invaded its own cities, mine included, with untrained goons who have shot and killed multiple US citizens.

If you're not aware of what's happening, how will that impact your political views? Your spending? Your habits? Your vote?

Edit - A few more:

- The war in Iran is triggering an energy and economic crisis globally. Fuel prices are skyrocketing globally as a result, with some countries mandating that people cannot work (thus, cannot get paid) more than a few days a week to preserve fuel. This is pushing up prices on groceries, materials and other goods that will disproportionately impact the global poor. Many will not be able to survive.

- The US has been intentionally and illegally embargoing oil and gas shipments to Cuba plunging the country into blackouts and instability, also against international law. People can't work, or cook, or refrigerate food, or turn on their lights.

You sure we're fine?

Edit 2: Downvotes already! Amazing. Good to see the right wing slant in Silicon Valley is alive and well. Looking forward to the day the market crashes and all of your RSUs and stock holdings are worth fuck all. You can't eat stocks, but you can eat the rich.

[−] suzzer99 39d ago
Enough voters thinking like this how we got to where we are now. Nothing much matters, might as well vote for the troll candidate for the lulz.
[−] miltonlost 39d ago
Keeping your head in the sand isn't much better. The Hyperreality ceeated by the lies on the internet affect American real lives.
[−] dragonwriter 39d ago

> We're fine, the trick is to remember to GET OFF THE INTERNET and remember that reality isn't the same as the Internet.

"reality isn't the same as the internet" was already starting to be a dangerously out-of-touch delusion when Boomers and Silents were saying it in the 1990s.

[−] keiferski 39d ago
While I think American society definitely has problems, the idea that it's close to collapse is no better than any other online propaganda opinion, and in fact it's a common refrain pushed by foreign state actors.

A better way to think of this nonsensical online content: it's just the form that has been shown to win in the modern democratic political arena. Unfortunately, being a serious professional doesn't connect with voters anymore. Posting lots of goofy memes seems to, or at least it did a few years ago – IMO the media tactics used by current politicians are a few years out of date, culturally.

[−] dragonwriter 39d ago

> Looking at the US from outside, I am starting to wonder how close they are to a societal collapse.

The US is not particularly close (at least, not highly probable) to a societal collapse; that's, in a sense, an overly optimistic position. Government, order, and structured society are not in imminent danger of collapse.

It is very close to a transition away from liberal democratic government in favor of something very different. [0]

[0] Arguably, past that point, but close to the point where it becomes widely accepted that the it wasn't a temporary aberration where the basic cultural and institutional supports were still intact and capable of snapping things back.

[−] sandy_coyote 39d ago
I also find the content distasteful, but it kinda tracks with US history as a country run mostly by cavalier bruisers with antipathy to the have-nots both domestic and abroad. They're just not trying to hide it anymore now that corporate "news" media and social media algorithms have found legal ways to profit by encouraging hatred.
[−] samrus 37d ago
The scarier thing is that it resonates with people. It might be an over reaction but im concerned americans have gotten dumb enough that subtlety isnt even necessary. People might not be thinking critically enough to be put off by blatant propaganda, so states can just do this and it works
[−] zeroonetwothree 39d ago
US government does not have a good record. I feel like anyone that thinks it’s particularly bad now needs to read some history books. Obviously I wish it were better but this is the same group that brought you a dozen wars in the 20th century, Japanese internment, forced segregation, price controls, nuclear weapons used on civilians, and so on.

My guess is that it has more to do with reading news sources particularly aligned with one political viewpoint than the actual facts of what the government is doing.

[−] edbaskerville 39d ago
The good news is that the Trump regime is unpopular, and doing crazy things is making them more unpopular.

The bad news is they keep doing crazy things.

[−] samlinnfer 39d ago
The US is going to collapse because of the memes on its twitter page?
[−] raincole 39d ago
More than one million of young people have been sent to the front line and Russia and Ukraine haven't collapse. But somehow Trump posting memes will collapse the US.
[−] kristopolous 39d ago
Nowhere near it. There's parts I don't like but it's not like Homesteading, slavery, Chinese exclusion, redlining, Japanese internment, the klan, and Jim Crow were great.

This is American behavior: crude, cruel, hostile, arrogant, and proudly ignorant.

Richard Hofstadter wrote about Americans acting this way in the 1960s.

Look at the Johnson-Reed Act of 1924, stood for decades. It's not like those sentiments went away...

And there's no "good states" either - the California Constitution in 1879 set up a racial apartheid system against Chinese people. Even had a second called "The Chinese".

Oregon was admitted to the Union explicitly with a "whites only" clause.

The Declaration of Independence even has wild conspiracy theories about "merciless Indian savages"

No amount of empirical evidence will make Americans realize this because it gives them a frowny face.

So anyways no. This is all business as usual

[−] dangus 39d ago
I don't know if I would call this the new age of AI propaganda as much as I would call this "unserious, unprofessional, unqualified, authoritarian leaders would rather deceive their support base than offer serious policy solutions to societal problems."

We can notice in this article the conspicuous absence of the mature adults in the room using these tactics. We don't see a whole lot of party-sponsored AI memes trying to sell universal healthcare, enhanced public services and education, ending poverty and homelessness, addressing cost of living crisis, ending gasoline dependency, etc.

It's the age of AI propaganda for people with no good ideas, because AI is a substitute for good ideas.

[−] dweez 39d ago
The modern world is like Jean Baudrillard's vision of hell. Back in 1991 he wrote "The Gulf War did not take place", commenting on what was at the time a new development of 24/7 live media coverage of the war. Media saturation created a hyperreality where images about the war replaced the thing itself. How far we have come. We are so complacent here that war exists only as stream of symbols and sounds streaming out of our screen. I think many do not truly believe it is real.
[−] dogleash 39d ago
Maybe the volume of AI content will finally get people to advocate for media awareness training, rather than the current strat of trying to scold platforms into only showing the manipulative content they side with.
[−] AndrewKemendo 39d ago

> the most compelling content wins the most reach regardless of its origin or intent.

“Winning” means you have successfully manipulated a person who has so little capacity for reasoning that they will react to and make decisions from propaganda

If the plurality of humans have no ability or desire to actively resist manipulation then they are living in the world they are satisfied with

[−] samlinnfer 39d ago
Didn’t even mention the AI videos from China’s state media mocking Trump. This is the normal I guess.

https://www.scmp.com/news/china/diplomacy/article/3347626/wh... https://files.catbox.moe/jv7tdp.mp4

[−] dfir-lab 39d ago
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