Hyperbolically, I think it's one of humanity's greatest resources. I can find anything from precision machining, LLM internals, historical footage of WWI, music performances from pretty much any era, and on, and on. There are so many things that I didn't know there was any footage of or that I didn't a single thing about that I find there pretty much daily.
I wish the BBC would publish their whole archive through YT. The few things that they do put up are often so mind expanding whether it's Berty Russel, The Beatles, or some cracking Scottish chap going for a bike ride with a bottle of whisky.
Worth noting that most of youtube videos can no longer be discovered through search. Search results can now only be sorted by "Relevance" and "Popularity" while you used to be able to sort by release date
The non exhaustive thing is annoying as hell. You might as well delete old videos because there’s no way to get to them if you don’t remember the link. I used to be able to find this video I took in college 20 years ago. There’s just no way for me to get to it anymore.
I don’t know. All I know is the video I’m looking for has a very unique title and used to come up as the main search result less than 3 years ago and it’s unfindable now. It’s from 2006.
I've noticed that the search is especially bad on the history tab, where even searching the exact title of a video I've seen before doesn't always display it. I've found that the best search for old or niche videos is to ask Gemini with a description of the video (I found it gives better results than GPT 5.1) but it's really unfortunate that the native search isn't more useful.
Grady Smith published an investigative video titled "This TikTok Girl Band Ruined My Life" on October 18, 2022. The project focuses on Taylor Red, a group of triplet sisters with red hair who originally started as a traditional country band. Smith's video explores their transition from serious musicians to creators of surreal, fast-paced TikTok and YouTube content that appears specifically designed to capture the attention of toddlers and children.
It was in pre-tiktok world(push to regular content update) & before the purge. A lot of content is now gone. Its a great resource but very loosely coupled with humanity/human knowledge (and arguably a pretty poor resource for it, both theoretically (linear information with contant velocity such as video) and practically (the content just isn't there on youtube, search is truncated etc.)).
> I didn't a single thing about that I find there pretty much daily.
Rarely(never?) have I found new knowledge on youtube, however its a great source of joy/emotions/slop.
Somewhere during the 2010s YouTube became completely sanitized. It went from a general video platform for adults to some dumbed down media company that wouldn't offend negligent mothers in Idaho that gave their kids an ipad rather than parent them
Barely literate workers in 3rd world countries then went on a mass "moderation" spree deleting anything that might even remotely be considered controversial
Videos with millions of views were delisted overnight and the associated channels received community standards violation strikes
Apparently there was a purge of extremist content and another purge of AI slop? I wasn't aware of any major publicised purges, though I do remember Google saying a few years ago that they'd be deleting inactive Google accounts (with the exception of accounts with public Youtube videos I think).
(Edit: found a link that covers the first half of what I'm talking about. It took some digging. There is no way you'd have found it with the little info you had)
I have de-lurked because I can actually contribute to this. I am almost positive that what this is referring to is the time ISIS/ISIL (as it was still sometimes referred to then) uploaded the first video of one of their hostages (a kidnapped journalist?) being beheaded on YouTube. It would have been between 2013 and 2017 inclusive.
Advertising was in full swing on youtube with household names like Pepsi and McDonalds advertising regularly on youtube. BUT ads weren't restricted to certain types of videos then... i don't know if you were paying attention to world events then but ISIS was always in the news and when they released the beheading video it was linked EVERYWHERE. so of course when people went to go and watch a gruesome beheading, before or after it played they would see "da da da da da, I'm loving it".
There was a brief but MASSIVE public outrage against any company whose advertisements were involved, because people thought these companies were endorsing ISIS and beheadings. They didn't understand that the advertisers were paying Youtube for coverage but had no say in exactly what videos recevied what ads. They just blamed the companies they saw in connection with the video. As damage control, these major companies of course instantly pulled all ads from running on youtube and pointed the finger at YouTube, LOUDLY. Youtube lost a substantial amount of revenue and reputation pretty much overnight. Probably in less than 24 hrs.
To repair their own reputation and become an attractive and reliable investment for advertisers asap, YouTube immediately took measures to prevent this occurring again. Thus was the first purge.
I do not remember what other measures or standards were originally but they've changed over the years since. Most of the people talking about its rollon effects were youtubers talking about how it affected them personally in youtube videos, with vague or dramatic titles, which is why you would not find many results on google. They didnt want google to find them and see them criticising them and take their videos down too. I do not think the cottage industry we now have around influencers and content creation, including networking and news, had really gotten off the ground then, so nobody that i can think of would have been systematically documenting it in a written text-searchable form. Thus, no google presence.
It's really scary to me that such a major shaping event in our online lives and thus our culture has gone largely undocumented except through videos which people delist, delete, or get copyright struck down, all the time.
Tldr: Isis has a substantial share in the blame for ruining youtube. Isis is still going.
> Rarely(never?) have I found new knowledge on youtube,
Did you ever try? There are experts in many fields posting about all kinds of stuff in there, from professional knowledge, to the most mainstream of hobbies, to very obscure stuff.
> Rarely(never?) have I found new knowledge on youtube, however its a great source of joy/emotions/slop.
I suspect you are not looking very hard. I have learned a tremendous amount about everything from stone cutting to metalworking to welding to Kalman filters to linear algebra. There is a lot out there. The main annoyance I have is keeping AI slop out of my feed so that I can instead learn from genuine experts. There is a huge amount out there.
It's one of the US's (or some future world government) greatest future public utilities for sure.
Right now it's ruining it's own content by overoptimizing for engagement slop. Making the creators dumber and consumers poorer, limiting ad growth in the long term.
Lowkey one the best things about LLMs, finally we have truly indexed YouTube which made up a massive amount of knowledge consumable and searchable in text format. I hate watching YouTube videos but like the information they provide between Youtube’s AI feature and Perplexitiy etc. Video indexing, it’s been a life saver.
Agreed - I've never followed YouTube that closely but apparently there was a time where everyone thought that YouTube favoured videos that were around 10 minutes in length... so everyone padded their short videos to 10 minutes.
An accessible interface to YouTube content without tracking, using a decentralized network of community-run instances that scrape, rather than API-call, site data.
Invidious is great. I quit visiting reddit, twitter, instagram, youtube in favor of frontends and libredirect. Has greatly improved my life because I use these platforms less, but also the peace of mind. Invidious seems to be the least reliable of the bunch of frontends, which makes sense because it is the most bandwith.
At some point I will set up a yt-dlp thing to download the videos I want because the public instance invidious experience recently has not been great. I could also try a self-hosted invidious.
Something interesting is considering the privacy benefits of watching the content on a privacy frontend while sitll talking directly to youtube. Does it prevent the fingerprinting? Does it improve your privacy significantly?
I imagine the shared frontend proxy approach is best for privacy, but is not reliable currently.
photon-reddit.com has been a gamechanger for one specific feature—it lets you recover deleted comments and posts. But, I have found it less reliable than redlib.
Try dragging a youtube video URL onto an MPV window. I believe that should use yt-dlp under the hood. Not that much privacy since they still get your IP and you have to browse for the videos somewhere else as well, but great for minimal ad-free playback. Haven't tried this in a while though, but last time I did it worked perfectly.
Invidious' docs recommend restarting the service regularly[1]. I can only imagine that this means there is a serious memory leak somewhere. I notice the hardware requirements specifically note: '2GB of free RAM, as long as it is restarted regularly'
After hopping between several in the past, I've learned to avoid services that blatantly violate TOS for their existence, since they rarely last long, usually going private once the cease and desist letters start coming.
I ended up just going with the non-music youtube premium "lite" for $8/month.
My biggest concern about Youtube is that they do not truly have a competitor. They just raised premium prices again making it one of my most expensive entertainment subscriptions.
I suspect they're going to soon do what Amazon did as well, where they start putting ads into the regular YouTube Premium service, and charge an extra $3 a month for a completely ad free experience.
I have the family plan shared across six accounts, and it went to $26, which really isn't that much but I'm not entirely sure why they're doing it.
Why would they? The entire point of YouTube Premium is removing ads. There are a few other benefits, but being ad-free is the big one. If they put back ads, I believe that most people will simply cancel their subscription and get a renewed interest in ad-blockers. It makes more sense to just increase the price, as they do.
It is not like Amazon. Most people get Amazon Prime for the "free" shipping, and Prime with ads is a good value proposition, you get shipping but get a discount on the part that doesn't interest you. I don't get why tying a shipping to a streaming service isn't more controversial by the way, it is borderline illegal.
Oh, and by the way, ad-free is not really ad-free, you still have sponsored segments, but these are not under YouTube control.
>Why would they? The entire point of YouTube Premium is removing ads.
You could've easily made this argument about Hulu right before it did the exact same thing being described here.
>If they put back ads, I believe that most people will simply cancel their subscription and get a renewed interest in ad-blockers.
Doing this successfully on your smart TV is a barrier that most non-techy folk aren't going to climb over. In the case of Hulu, most people just... accepted it. Same with the Amazon Prime ads you mentioned.
> You could've easily made this argument about Hulu right before it did the exact same thing being described here.
The main point of paying for Hulu was to be able to watch the shows. Youtube doesn't have that. (They tried to have premium-only shows but it was never much and as far as I can tell they stopped a long time ago.) So while youtube could obviously increase the price another $3, I don't see how they could split off a viable premium-with-ads plan. The premium features outside of ad removal are close to worthless.
At least the sponsored segments can almost automatically be skipped now. If you press forward on the remote it will jump ahead of the sponsored bit. A little annoying that I have to actively skip it but still better than watching them.
Dunno, big corporations really like showing ads for some reason. I think Google, whose main business is ads, will try to shove them in more peoples' faces, and claim that YouTube Premium will be "reduced ads" and then there will be YouTube Premium+ that has no ads, for a nominal fee, of course.
Queuing is pretty handy a feature. Long click then "add to queue" while clicking around in the app while something else is playing. Smart downloading means there's something to watch while offline without having to explicitly pre-downloaded something. If you're a video quality aficionado, there's better picture quality available. An in-app sponsorblock equivalent was being beta tested but I think it went away. YouTube music except that not all the videos are licensed. There's a couple others. But yeah, ad-free viewing is the primary reason I pay for Premium. Supporting creators is another.
The question is how annoying the ads are. One 15 second ad before an hour long video, I'm annoyed but I'm not going to flip the table over. 5 minutes of ads every 30 mins? At some point I'm getting annoyed enough to cancel my subscription.
Price discrimination. They currently divide users into two groups: people not willing to pay anything to remove any ads, and people willing to pay the current price to remove all the ads.
As the number of users and the price go up, it may make sense to add a middle group: people who are willing to pay some smaller amount to remove (or otherwise reduce the impact) some of the ads.
The barrier to entry seems pretty low, technically at least. Maybe someone will create something with a different twist that will catch on. TikTok was able to carve out a niche after all.
Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again.
To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality videos from one day to the other a couple of years ago. Just opening up Youtube one day and seeing all kinds of thumbnails with people with their mouth open, very 'colory' thumbnails (more childlike), channels that I would never watch being presented... I should have noted the exact date, but I didn't. I guess it was around two years ago.
Even searching for specific topics is hard. I just know there's enough material on the platform, but in my search results I get so many doubles and channels that I already know. I can keep scrolling, but to no result.
If anybody knows some good DIY or woodworking channels, let me know!
Radically different sorts of business. Youtube's income comes from engagement, and it's value comes from its network effects. Youtube doesn't own any of the content on its platform, and you could replace every video on Youtube and it wouldn't matter so long as it remains the place people post videos. Youtube's survival is about gaining and keeping eyeballs, its competitors are other sites that people may spend their time on. The social media features - the comments, the likes - may not matter to you or most anyone else, but Youtube is thoroughly a social media business. Indeed for Youtube most content is an ongoing cost - they must pay to store billions of videos most people will never watch, and certainly which won't generate ad revenue to cover their hosting expenses, so that they can host the thing which actually does pull a sizeable audience, most of which is ephemeral.
Disney on the other hand is an IP curation firm. Sure they make money on movie tickets and subscriptions and merchandise, but they create value by creating and maintaining a litany of characters, stories, and settings which are priced based on the idea they can be milked essentially forever. Disney could pump out flop after flop after flop, but so long as those flops keep Disney owned characters alive in the zeitgeist, it's a financial win. Obviously Disney needs revenue, but it's valuation is only loosely related to its current revenue.
Mandatory PSA for Android users because people tend to have similar complaints each time in popular threads: ReVanced allows you to have YouTube with Sponsorblock, background play, no ads, Shorts completely hidden, (estimated) dislike counter brought back etc.
Couldn't imagine using YouTube on my phone without it, it's night and day difference – that's despite being a premium subscriber anyway.
> MoffettNathanson runs the numbers and comes to the conclusion that YouTube’s estimated $62 billion in 2025 will have allowed it to pass The Walt Disney Co.’s media business, which generated $60.9 billion last year (excluding Disney’s lucrative experiences division).
Just for reference in 2025 annual year, the experiences division generated just a casual $36 billion with a pretty high profit margin.
This really doesn't seem like an apples to apple comparision. Youtube is nothing like Disney fundamentally
Honestly, I'm not at all surprised. In many ways, YouTube (and other content creation platforms in general) are just a better deal for many people than traditional forms of entertainment.
The thing with traditional media is that it's all about limits and compromise and trying to appeal to the lowest common denominator. The TV and radio airwaves are limited, as is the schedule. Cinemas and screening times are limited. Shops selling books are limited. Etc.
So what you get is very generic and milquetoast. It's bland content aimed at a large audience that (presumably) doesn't want to think too hard or leave their comfort zone, which is designed to appeal to every possible region on Earth at the same time and which doesn't scare away corporate types that see anything outside of a few specific genres as too risky to deal with.
Much of what's on YouTube isn't like that. Yeah, there are censorship issues and other such problems, but many of the videos and channels there are as niche as niche can be, and all the better because of it. You don't need to care if your videos appeal to 300 million people in the US or are understandable to a few billion worldwide, you just need to care that an audience that wants that sort of content can discover them and find value from it.
Almost every commenter on this site watches something different on YouTube, often about topics that appeal to only a tiny percentage of the population. Platforms like YouTube can support that, traditional media companies can't.
The cumulative impact of all those different channels and creators is bigger than any small library of mass market works could ever be.
Love it or hate, it is better than what traditional broadcast television has become. Cannot even watch a TV channel on the television nowadays. It is all just advertisements, sometimes stretching past 5 minutes. Even with youtube advertising more, it is not as painful as watching any kind of show or movie on a television.
I think the lesson for other media companies is to get all their content into a single online "property" or are their anti-trust issues involved?
There's a very low bar for anyone in the world to watch YouTube with a handheld device and an internet connection. What am I missing?
I suppose it's their ad program and fast-acting content ID system that juice it - that'd be the hard part to get right.
X has a lot of video content too - why not present it better in a video-focused version? Get rid of the "X" branding though - it's not a rating. Maybe "Y"?
Micropayments should be tied into all compensation now. x402 as well for monetization.
Perhaps if Soundcloud did video it'd be a challenger and there's one area Soundcloud lacks but should be able to capitalize on - music videos as uploaded by artists themselves.
- i am amazed i dont see a single person complaining about this at any conference, at any google IO event, i live 10000 miles away from california but if I could barge in on a Google IO with Sundar Pichai giving a keynote, I would totally ask him why they broke search
YouTube is very frustrating because it might be the greatest store of human information but has no decent search function. I would pay $20 a month for the best search functionality Google could create, with the transcript of every video fully indexed in BM25 and vector indexes and the videos in a vector index. So you could search for "All videos of pewdiepie wearing a blue shirt talking about bitcoin"
As a creator and founder, i've observed that having an established long-form video presence (on YT) is literally the greatest distribution channel. if someone's willing to sit through a 15-60 min video of yours, they're probably willing to at least check out whatever product/service you may be selling in your videos.
Something interesting to me is that YouTube doesn't even capture the majority of the value stream. They allow content creators to use things like Patreon and their own ad reads to capture their own value.
Of course, the preceding paragraph could be re-written in many different ways.
Only streaming app I use and always have used. I have subscribe to the others yet always canceled even at $3 a month. They are not worth it compared to YouTube that's free and for me the best using my Mac Mini connected to my TV (wireless mouse as remote).
Disney is not a platform while YouTube is, they can afford more distribution and so experiment more and have faster gtm, while Disney has to struggle more for gtm while testing new ideas.
I’ve disabled YouTube recommendations does anyone have a good resource for discovering things based on interest or even better a one time dump of some form of my recent watch history?
It genuinely disgusts me that the world's largest media company shoves addictive, short form content down users throats (especially young people). Anyone working on it at Google should be ashamed of what they're doing.
When will Youtube
- Block "unverified" browsers?
- Force KYC or Youtube premium to watch videos?
In their ongoing fight against yt-dlp and others i can already not watch videos using VPNs.
Adblockers has made most tech people unaware of the enshittification of most web services. For most normal people when they eventually make this change it will not affect them at all.
you know what... besides everything, good for them.
I don't know if many of you remember the olden days of Youtube, when it wasn't lead by corporate greed, and before it was infested by greedy abysmal shitty people - When profits weren't the driving force behind content creation.
Whenever I see content creators like that on Youtube right now I just wish them the best, and if they have a platform currently that supports them financially, well good for them. I still remember the 2018 fiasco when the Ads bubble burst because of the bridge incident, and lots of them didn't know what to do cause the revenue was very shit for years and the future looked bleak.
My favorite channels thread:
- Watch Wes Work: Car Mechanic but super funny
- Super EyePatch Wolf and Worm Girl: Niche Horror Video Games and Topics.
- Lots of Japanese Drawing Channels
- Devaslife: Japanese Developer and Creator of Inkdrop
- Miziziziz and countless game developers that want to show their games and tutorials.
- Acerola: Best Youtube Content on Graphics Development
- jdh: game development in C and super amazing content truly
- Ethoslab: He'll always have a spot on my youtube world
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I wish the BBC would publish their whole archive through YT. The few things that they do put up are often so mind expanding whether it's Berty Russel, The Beatles, or some cracking Scottish chap going for a bike ride with a bottle of whisky.
Search results are also non-exhaustive and biased towards recent videos as noted in this study https://arxiv.org/abs/2506.11727
Basically many videos can no longer be discovered if you don't have a url to the video or the channel, and the algorithm doesn't recommend it
Wait...
The more likely explanation is that Google doesn't want YouTube to be crawled, which gives them a massive moat for AI training
e.g this will return videos published in that time range with a duration longer than 2m
cat videos after:2014-01-01 before:2014-12-31 >2m
[edit] - the duration doesn't remove shorts I think there's just no shorts published in that time range.
> some cracking Scottish chap going for a bike ride with a bottle of whisky.
I've seen that one!
When I looked it up, turns out I've seen it too!
> I didn't a single thing about that I find there pretty much daily.
Rarely(never?) have I found new knowledge on youtube, however its a great source of joy/emotions/slop.
I'm searching Google trying to figure out what you're talking about but not getting any meaningful results.
Barely literate workers in 3rd world countries then went on a mass "moderation" spree deleting anything that might even remotely be considered controversial
Videos with millions of views were delisted overnight and the associated channels received community standards violation strikes
https://www.nbcnews.com/storyline/isis-terror/ads-shown-isis... )
I have de-lurked because I can actually contribute to this. I am almost positive that what this is referring to is the time ISIS/ISIL (as it was still sometimes referred to then) uploaded the first video of one of their hostages (a kidnapped journalist?) being beheaded on YouTube. It would have been between 2013 and 2017 inclusive.
Advertising was in full swing on youtube with household names like Pepsi and McDonalds advertising regularly on youtube. BUT ads weren't restricted to certain types of videos then... i don't know if you were paying attention to world events then but ISIS was always in the news and when they released the beheading video it was linked EVERYWHERE. so of course when people went to go and watch a gruesome beheading, before or after it played they would see "da da da da da, I'm loving it".
There was a brief but MASSIVE public outrage against any company whose advertisements were involved, because people thought these companies were endorsing ISIS and beheadings. They didn't understand that the advertisers were paying Youtube for coverage but had no say in exactly what videos recevied what ads. They just blamed the companies they saw in connection with the video. As damage control, these major companies of course instantly pulled all ads from running on youtube and pointed the finger at YouTube, LOUDLY. Youtube lost a substantial amount of revenue and reputation pretty much overnight. Probably in less than 24 hrs. To repair their own reputation and become an attractive and reliable investment for advertisers asap, YouTube immediately took measures to prevent this occurring again. Thus was the first purge.
I do not remember what other measures or standards were originally but they've changed over the years since. Most of the people talking about its rollon effects were youtubers talking about how it affected them personally in youtube videos, with vague or dramatic titles, which is why you would not find many results on google. They didnt want google to find them and see them criticising them and take their videos down too. I do not think the cottage industry we now have around influencers and content creation, including networking and news, had really gotten off the ground then, so nobody that i can think of would have been systematically documenting it in a written text-searchable form. Thus, no google presence.
It's really scary to me that such a major shaping event in our online lives and thus our culture has gone largely undocumented except through videos which people delist, delete, or get copyright struck down, all the time.
Tldr: Isis has a substantial share in the blame for ruining youtube. Isis is still going.
> Rarely(never?) have I found new knowledge on youtube,
Did you ever try? There are experts in many fields posting about all kinds of stuff in there, from professional knowledge, to the most mainstream of hobbies, to very obscure stuff.
> Rarely(never?) have I found new knowledge on youtube, however its a great source of joy/emotions/slop.
I suspect you are not looking very hard. I have learned a tremendous amount about everything from stone cutting to metalworking to welding to Kalman filters to linear algebra. There is a lot out there. The main annoyance I have is keeping AI slop out of my feed so that I can instead learn from genuine experts. There is a huge amount out there.
This video https://www.youtube.com/watch?v=3emFAf3jqQQ for example is from 15 years ago with 102 views right now.
(Not to mention reputational risk, which is why so many episodes of Top Of The Pops are hidden)
Right now it's ruining it's own content by overoptimizing for engagement slop. Making the creators dumber and consumers poorer, limiting ad growth in the long term.
The content is one of humani .... oh it is all of ... oh its in the hands of ... a commercial company renowned for adverts.
Is there not a better place for human creativity than ... Google? Should my TV license fee fund Google?
Fuck off (hyperbolically)!
> oh it is all of ... oh its in the hands of ... a commercial company renowned for adverts.
As opposed to governments renowned for colonizing half the world, destroying countless cultures, committing genocide in living memory?
> As opposed to governments renowned for colonizing half the world, destroying countless cultures, committing genocide in living memory?
Yes. Private companies are capable of the same, with addition of having profit as a sole purpose of existence.
https://invidious.io https://github.com/iv-org/invidious
An accessible interface to YouTube content without tracking, using a decentralized network of community-run instances that scrape, rather than API-call, site data.
[EDIT]
Also Yattee doing the Lord's work:
https://github.com/yattee/yattee
Privacy oriented video player for iOS, tvOS and macOS with Invidious support.
At some point I will set up a yt-dlp thing to download the videos I want because the public instance invidious experience recently has not been great. I could also try a self-hosted invidious.
Something interesting is considering the privacy benefits of watching the content on a privacy frontend while sitll talking directly to youtube. Does it prevent the fingerprinting? Does it improve your privacy significantly?
I imagine the shared frontend proxy approach is best for privacy, but is not reliable currently.
photon-reddit.com has been a gamechanger for one specific feature—it lets you recover deleted comments and posts. But, I have found it less reliable than redlib.
It has been this way for years. Seems odd.
[1] https://docs.invidious.io/community-installation-guide/#crea...
> that scrape
After hopping between several in the past, I've learned to avoid services that blatantly violate TOS for their existence, since they rarely last long, usually going private once the cease and desist letters start coming.
I ended up just going with the non-music youtube premium "lite" for $8/month.
I have the family plan shared across six accounts, and it went to $26, which really isn't that much but I'm not entirely sure why they're doing it.
It is not like Amazon. Most people get Amazon Prime for the "free" shipping, and Prime with ads is a good value proposition, you get shipping but get a discount on the part that doesn't interest you. I don't get why tying a shipping to a streaming service isn't more controversial by the way, it is borderline illegal.
Oh, and by the way, ad-free is not really ad-free, you still have sponsored segments, but these are not under YouTube control.
> Why would they? The entire point of YouTube Premium is removing ads
The entire point is to find more ways to make money. They will try new ways as longs as there is too big drop in the users.
>Why would they? The entire point of YouTube Premium is removing ads.
You could've easily made this argument about Hulu right before it did the exact same thing being described here.
>If they put back ads, I believe that most people will simply cancel their subscription and get a renewed interest in ad-blockers.
Doing this successfully on your smart TV is a barrier that most non-techy folk aren't going to climb over. In the case of Hulu, most people just... accepted it. Same with the Amazon Prime ads you mentioned.
> You could've easily made this argument about Hulu right before it did the exact same thing being described here.
The main point of paying for Hulu was to be able to watch the shows. Youtube doesn't have that. (They tried to have premium-only shows but it was never much and as far as I can tell they stopped a long time ago.) So while youtube could obviously increase the price another $3, I don't see how they could split off a viable premium-with-ads plan. The premium features outside of ad removal are close to worthless.
Dunno, big corporations really like showing ads for some reason. I think Google, whose main business is ads, will try to shove them in more peoples' faces, and claim that YouTube Premium will be "reduced ads" and then there will be YouTube Premium+ that has no ads, for a nominal fee, of course.
The entire point of premium as it already stands is ad removal. None of the other features are relevant (I don't even know what they are)
The question is how annoying the ads are. One 15 second ad before an hour long video, I'm annoyed but I'm not going to flip the table over. 5 minutes of ads every 30 mins? At some point I'm getting annoyed enough to cancel my subscription.
As the number of users and the price go up, it may make sense to add a middle group: people who are willing to pay some smaller amount to remove (or otherwise reduce the impact) some of the ads.
It's like saying McDonalds doesn't have any competitor.
To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality videos from one day to the other a couple of years ago. Just opening up Youtube one day and seeing all kinds of thumbnails with people with their mouth open, very 'colory' thumbnails (more childlike), channels that I would never watch being presented... I should have noted the exact date, but I didn't. I guess it was around two years ago.
Even searching for specific topics is hard. I just know there's enough material on the platform, but in my search results I get so many doubles and channels that I already know. I can keep scrolling, but to no result.
If anybody knows some good DIY or woodworking channels, let me know!
The “remove video thumbnail” and “remove YouTube shorts” chrome extension is a must install though.
Disney on the other hand is an IP curation firm. Sure they make money on movie tickets and subscriptions and merchandise, but they create value by creating and maintaining a litany of characters, stories, and settings which are priced based on the idea they can be milked essentially forever. Disney could pump out flop after flop after flop, but so long as those flops keep Disney owned characters alive in the zeitgeist, it's a financial win. Obviously Disney needs revenue, but it's valuation is only loosely related to its current revenue.
Couldn't imagine using YouTube on my phone without it, it's night and day difference – that's despite being a premium subscriber anyway.
11 years ago it was already clear there was a great path to profits, even if they weren't profitable at that point.
[1] https://news.ycombinator.com/item?id=34268272
[3] https://news.ycombinator.com/item?id=9215164
> MoffettNathanson runs the numbers and comes to the conclusion that YouTube’s estimated $62 billion in 2025 will have allowed it to pass The Walt Disney Co.’s media business, which generated $60.9 billion last year (excluding Disney’s lucrative experiences division).
Just for reference in 2025 annual year, the experiences division generated just a casual $36 billion with a pretty high profit margin.
This really doesn't seem like an apples to apple comparision. Youtube is nothing like Disney fundamentally
The thing with traditional media is that it's all about limits and compromise and trying to appeal to the lowest common denominator. The TV and radio airwaves are limited, as is the schedule. Cinemas and screening times are limited. Shops selling books are limited. Etc.
So what you get is very generic and milquetoast. It's bland content aimed at a large audience that (presumably) doesn't want to think too hard or leave their comfort zone, which is designed to appeal to every possible region on Earth at the same time and which doesn't scare away corporate types that see anything outside of a few specific genres as too risky to deal with.
Much of what's on YouTube isn't like that. Yeah, there are censorship issues and other such problems, but many of the videos and channels there are as niche as niche can be, and all the better because of it. You don't need to care if your videos appeal to 300 million people in the US or are understandable to a few billion worldwide, you just need to care that an audience that wants that sort of content can discover them and find value from it.
Almost every commenter on this site watches something different on YouTube, often about topics that appeal to only a tiny percentage of the population. Platforms like YouTube can support that, traditional media companies can't.
The cumulative impact of all those different channels and creators is bigger than any small library of mass market works could ever be.
There's a very low bar for anyone in the world to watch YouTube with a handheld device and an internet connection. What am I missing?
I suppose it's their ad program and fast-acting content ID system that juice it - that'd be the hard part to get right.
X has a lot of video content too - why not present it better in a video-focused version? Get rid of the "X" branding though - it's not a rating. Maybe "Y"?
Micropayments should be tied into all compensation now. x402 as well for monetization.
Perhaps if Soundcloud did video it'd be a challenger and there's one area Soundcloud lacks but should be able to capitalize on - music videos as uploaded by artists themselves.
- a third person had to step in and create a search bar for it right here on HN https://news.ycombinator.com/item?id=47655392
- i am amazed i dont see a single person complaining about this at any conference, at any google IO event, i live 10000 miles away from california but if I could barge in on a Google IO with Sundar Pichai giving a keynote, I would totally ask him why they broke search
Of course, the preceding paragraph could be re-written in many different ways.
Eg. https://youtu.be/ucRTW4rgrbU?si=dfRIy76BM8ntNQph
Photonicinduction
The very best of what youtube can offer, to me. Pick any video.
covered in terms of conference videos,
then you can listen to dj mixes.
YouTube is simply goated - no other platform comes to the versatility you can consume in terms of long-form content.
(raises hand)
YT replaced TV channel for me, its recent push to force AI into everything, its broken copyright policy is destroying the same empire it created.
And stop recommending me the same videos over and over , gah
In their ongoing fight against yt-dlp and others i can already not watch videos using VPNs.
Adblockers has made most tech people unaware of the enshittification of most web services. For most normal people when they eventually make this change it will not affect them at all.
I don't know if many of you remember the olden days of Youtube, when it wasn't lead by corporate greed, and before it was infested by greedy abysmal shitty people - When profits weren't the driving force behind content creation.
Whenever I see content creators like that on Youtube right now I just wish them the best, and if they have a platform currently that supports them financially, well good for them. I still remember the 2018 fiasco when the Ads bubble burst because of the bridge incident, and lots of them didn't know what to do cause the revenue was very shit for years and the future looked bleak.
My favorite channels thread: - Watch Wes Work: Car Mechanic but super funny - Super EyePatch Wolf and Worm Girl: Niche Horror Video Games and Topics. - Lots of Japanese Drawing Channels - Devaslife: Japanese Developer and Creator of Inkdrop - Miziziziz and countless game developers that want to show their games and tutorials. - Acerola: Best Youtube Content on Graphics Development - jdh: game development in C and super amazing content truly - Ethoslab: He'll always have a spot on my youtube world