YouTube now world's largest media company, topping Disney (hollywoodreporter.com)

by bookofjoe 271 comments 340 points
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271 comments

[−] foruhar 30d ago
Hyperbolically, I think it's one of humanity's greatest resources. I can find anything from precision machining, LLM internals, historical footage of WWI, music performances from pretty much any era, and on, and on. There are so many things that I didn't know there was any footage of or that I didn't a single thing about that I find there pretty much daily.

I wish the BBC would publish their whole archive through YT. The few things that they do put up are often so mind expanding whether it's Berty Russel, The Beatles, or some cracking Scottish chap going for a bike ride with a bottle of whisky.

[−] lairv 30d ago
Worth noting that most of youtube videos can no longer be discovered through search. Search results can now only be sorted by "Relevance" and "Popularity" while you used to be able to sort by release date

Search results are also non-exhaustive and biased towards recent videos as noted in this study https://arxiv.org/abs/2506.11727

Basically many videos can no longer be discovered if you don't have a url to the video or the channel, and the algorithm doesn't recommend it

[−] wiether 30d ago

> some cracking Scottish chap going for a bike ride with a bottle of whisky.

I've seen that one!

[−] ButlerianJihad 30d ago
One really stunning deep dive into the bowels of weird YT content: https://youtu.be/JAALDob9Ev0?si=vooePQoQM0TURpNK

  Grady Smith published an investigative video titled "This TikTok Girl Band Ruined My Life" on October 18, 2022. The project focuses on Taylor Red, a group of triplet sisters with red hair who originally started as a traditional country band. Smith's video explores their transition from serious musicians to creators of surreal, fast-paced TikTok and YouTube content that appears specifically designed to capture the attention of toddlers and children.
[−] kang 30d ago
It was in pre-tiktok world(push to regular content update) & before the purge. A lot of content is now gone. Its a great resource but very loosely coupled with humanity/human knowledge (and arguably a pretty poor resource for it, both theoretically (linear information with contant velocity such as video) and practically (the content just isn't there on youtube, search is truncated etc.)).

> I didn't a single thing about that I find there pretty much daily.

Rarely(never?) have I found new knowledge on youtube, however its a great source of joy/emotions/slop.

[−] smusamashah 30d ago
There is a subreddit https://www.reddit.com/r/DeepIntoYouTube/ which brings up channels and videos with negligible number of views usually in range of 100 or less.

This video https://www.youtube.com/watch?v=3emFAf3jqQQ for example is from 15 years ago with 102 views right now.

[−] pjc50 30d ago
Quite a lot of stuff is on iPlayer. But as always, licensing is the killer.

(Not to mention reputational risk, which is why so many episodes of Top Of The Pops are hidden)

[−] casey2 30d ago
It's one of the US's (or some future world government) greatest future public utilities for sure.

Right now it's ruining it's own content by overoptimizing for engagement slop. Making the creators dumber and consumers poorer, limiting ad growth in the long term.

[−] gerdesj 30d ago
"Hyperbolically, I think it's one of humanity's greatest resources."

The content is one of humani .... oh it is all of ... oh its in the hands of ... a commercial company renowned for adverts.

Is there not a better place for human creativity than ... Google? Should my TV license fee fund Google?

Fuck off (hyperbolically)!

[−] BloondAndDoom 30d ago
Lowkey one the best things about LLMs, finally we have truly indexed YouTube which made up a massive amount of knowledge consumable and searchable in text format. I hate watching YouTube videos but like the information they provide between Youtube’s AI feature and Perplexitiy etc. Video indexing, it’s been a life saver.
[−] nntwozz 30d ago
Mandatory shoutout to Invidious:

https://invidious.io https://github.com/iv-org/invidious

An accessible interface to YouTube content without tracking, using a decentralized network of community-run instances that scrape, rather than API-call, site data.

[EDIT]

Also Yattee doing the Lord's work:

https://github.com/yattee/yattee

Privacy oriented video player for iOS, tvOS and macOS with Invidious support.

[−] rickcarlino 30d ago
My biggest concern about Youtube is that they do not truly have a competitor. They just raised premium prices again making it one of my most expensive entertainment subscriptions.
[−] rambambram 30d ago
Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again.

To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality videos from one day to the other a couple of years ago. Just opening up Youtube one day and seeing all kinds of thumbnails with people with their mouth open, very 'colory' thumbnails (more childlike), channels that I would never watch being presented... I should have noted the exact date, but I didn't. I guess it was around two years ago.

Even searching for specific topics is hard. I just know there's enough material on the platform, but in my search results I get so many doubles and channels that I already know. I can keep scrolling, but to no result.

If anybody knows some good DIY or woodworking channels, let me know!

[−] hitekker 30d ago
I pay for YouTube Premium. No ads; I feel like it respects my time. Algorithm is well tailored too.

The “remove video thumbnail” and “remove YouTube shorts” chrome extension is a must install though.

[−] jjk166 30d ago
Radically different sorts of business. Youtube's income comes from engagement, and it's value comes from its network effects. Youtube doesn't own any of the content on its platform, and you could replace every video on Youtube and it wouldn't matter so long as it remains the place people post videos. Youtube's survival is about gaining and keeping eyeballs, its competitors are other sites that people may spend their time on. The social media features - the comments, the likes - may not matter to you or most anyone else, but Youtube is thoroughly a social media business. Indeed for Youtube most content is an ongoing cost - they must pay to store billions of videos most people will never watch, and certainly which won't generate ad revenue to cover their hosting expenses, so that they can host the thing which actually does pull a sizeable audience, most of which is ephemeral.

Disney on the other hand is an IP curation firm. Sure they make money on movie tickets and subscriptions and merchandise, but they create value by creating and maintaining a litany of characters, stories, and settings which are priced based on the idea they can be milked essentially forever. Disney could pump out flop after flop after flop, but so long as those flops keep Disney owned characters alive in the zeitgeist, it's a financial win. Obviously Disney needs revenue, but it's valuation is only loosely related to its current revenue.

[−] Tenemo 30d ago
Mandatory PSA for Android users because people tend to have similar complaints each time in popular threads: ReVanced allows you to have YouTube with Sponsorblock, background play, no ads, Shorts completely hidden, (estimated) dislike counter brought back etc.

Couldn't imagine using YouTube on my phone without it, it's night and day difference – that's despite being a premium subscriber anyway.

[−] nl 30d ago
It's wild to me that only 3 years ago there were still people on HN arguing that Youtube can't be profitable[1].

11 years ago it was already clear there was a great path to profits, even if they weren't profitable at that point.

[1] https://news.ycombinator.com/item?id=34268272

[3] https://news.ycombinator.com/item?id=9215164

[−] altmanaltman 30d ago

> MoffettNathanson runs the numbers and comes to the conclusion that YouTube’s estimated $62 billion in 2025 will have allowed it to pass The Walt Disney Co.’s media business, which generated $60.9 billion last year (excluding Disney’s lucrative experiences division).

Just for reference in 2025 annual year, the experiences division generated just a casual $36 billion with a pretty high profit margin.

This really doesn't seem like an apples to apple comparision. Youtube is nothing like Disney fundamentally

[−] lemonish97 30d ago
I always see it as more of a social media company rather than a media co.
[−] CM30 30d ago
Honestly, I'm not at all surprised. In many ways, YouTube (and other content creation platforms in general) are just a better deal for many people than traditional forms of entertainment.

The thing with traditional media is that it's all about limits and compromise and trying to appeal to the lowest common denominator. The TV and radio airwaves are limited, as is the schedule. Cinemas and screening times are limited. Shops selling books are limited. Etc.

So what you get is very generic and milquetoast. It's bland content aimed at a large audience that (presumably) doesn't want to think too hard or leave their comfort zone, which is designed to appeal to every possible region on Earth at the same time and which doesn't scare away corporate types that see anything outside of a few specific genres as too risky to deal with.

Much of what's on YouTube isn't like that. Yeah, there are censorship issues and other such problems, but many of the videos and channels there are as niche as niche can be, and all the better because of it. You don't need to care if your videos appeal to 300 million people in the US or are understandable to a few billion worldwide, you just need to care that an audience that wants that sort of content can discover them and find value from it.

Almost every commenter on this site watches something different on YouTube, often about topics that appeal to only a tiny percentage of the population. Platforms like YouTube can support that, traditional media companies can't.

The cumulative impact of all those different channels and creators is bigger than any small library of mass market works could ever be.

[−] m6z 30d ago
Love it or hate, it is better than what traditional broadcast television has become. Cannot even watch a TV channel on the television nowadays. It is all just advertisements, sometimes stretching past 5 minutes. Even with youtube advertising more, it is not as painful as watching any kind of show or movie on a television.
[−] adrianwaj 30d ago
I think the lesson for other media companies is to get all their content into a single online "property" or are their anti-trust issues involved?

There's a very low bar for anyone in the world to watch YouTube with a handheld device and an internet connection. What am I missing?

I suppose it's their ad program and fast-acting content ID system that juice it - that'd be the hard part to get right.

X has a lot of video content too - why not present it better in a video-focused version? Get rid of the "X" branding though - it's not a rating. Maybe "Y"?

Micropayments should be tied into all compensation now. x402 as well for monetization.

Perhaps if Soundcloud did video it'd be a challenger and there's one area Soundcloud lacks but should be able to capitalize on - music videos as uploaded by artists themselves.

[−] vivzkestrel 30d ago
- with a search bar that absolutely refuses to do what it was intended to do for the point where

- a third person had to step in and create a search bar for it right here on HN https://news.ycombinator.com/item?id=47655392

- i am amazed i dont see a single person complaining about this at any conference, at any google IO event, i live 10000 miles away from california but if I could barge in on a Google IO with Sundar Pichai giving a keynote, I would totally ask him why they broke search

[−] UltraSane 30d ago
YouTube is very frustrating because it might be the greatest store of human information but has no decent search function. I would pay $20 a month for the best search functionality Google could create, with the transcript of every video fully indexed in BM25 and vector indexes and the videos in a vector index. So you could search for "All videos of pewdiepie wearing a blue shirt talking about bitcoin"
[−] cchrist 30d ago
As a creator and founder, i've observed that having an established long-form video presence (on YT) is literally the greatest distribution channel. if someone's willing to sit through a 15-60 min video of yours, they're probably willing to at least check out whatever product/service you may be selling in your videos.
[−] nothrowaways 30d ago
Could as well eat Spotify in a snap, just has to comment out that stupid

    disable_minimize()
[−] csours 30d ago
Something interesting to me is that YouTube doesn't even capture the majority of the value stream. They allow content creators to use things like Patreon and their own ad reads to capture their own value.

Of course, the preceding paragraph could be re-written in many different ways.

[−] paul7986 30d ago
Only streaming app I use and always have used. I have subscribe to the others yet always canceled even at $3 a month. They are not worth it compared to YouTube that's free and for me the best using my Mac Mini connected to my TV (wireless mouse as remote).
[−] peab 30d ago
Youtube's the only social media left where subscribing to a channel actually means something
[−] darepublic 30d ago
There is a huge amount of amazing YouTube content. I just fear the company that owns it.
[−] everyone 30d ago
Its quite funny to me cus they are making money by showing ads to fake accounts and bots.

Eg. https://youtu.be/ucRTW4rgrbU?si=dfRIy76BM8ntNQph

[−] dmbche 30d ago
Unrelated plug for a youtube channel:

Photonicinduction

The very best of what youtube can offer, to me. Pick any video.

[−] Chrisszz 30d ago
Disney is not a platform while YouTube is, they can afford more distribution and so experiment more and have faster gtm, while Disney has to struggle more for gtm while testing new ideas.
[−] siavosh 30d ago
I’ve disabled YouTube recommendations does anyone have a good resource for discovering things based on interest or even better a one time dump of some form of my recent watch history?
[−] dzonga 30d ago
covered in terms of educational material,

covered in terms of conference videos,

then you can listen to dj mixes.

YouTube is simply goated - no other platform comes to the versatility you can consume in terms of long-form content.

[−] saltyoldman 30d ago
40+ers Who here thought Google was nuts in 2006 for buying them?

(raises hand)

[−] h4kunamata 30d ago
Too big and too broken.

YT replaced TV channel for me, its recent push to force AI into everything, its broken copyright policy is destroying the same empire it created.

[−] tzm 30d ago
Disney seems played out. Still feels early for YouTube.
[−] seydor 30d ago
OK can they now stop forgetting my chosen settings on TV every time? It's a pain in the butt.

And stop recommending me the same videos over and over , gah

[−] dyauspitr 30d ago
YouTube really is the best. It deserves it. It’s the vast majority of my video consumption and has been for many years.
[−] qweiopqweiop 30d ago
It genuinely disgusts me that the world's largest media company shoves addictive, short form content down users throats (especially young people). Anyone working on it at Google should be ashamed of what they're doing.
[−] siva7 30d ago
can someone tell me why youtube music is so good at recommending me music i certainly won't like?
[−] nitrat3 30d ago
When will Youtube - Block "unverified" browsers? - Force KYC or Youtube premium to watch videos?

In their ongoing fight against yt-dlp and others i can already not watch videos using VPNs.

Adblockers has made most tech people unaware of the enshittification of most web services. For most normal people when they eventually make this change it will not affect them at all.

[−] chistev 30d ago
I'm surprised it wasn't.
[−] ssenssei 30d ago
you know what... besides everything, good for them.

I don't know if many of you remember the olden days of Youtube, when it wasn't lead by corporate greed, and before it was infested by greedy abysmal shitty people - When profits weren't the driving force behind content creation.

Whenever I see content creators like that on Youtube right now I just wish them the best, and if they have a platform currently that supports them financially, well good for them. I still remember the 2018 fiasco when the Ads bubble burst because of the bridge incident, and lots of them didn't know what to do cause the revenue was very shit for years and the future looked bleak.

My favorite channels thread: - Watch Wes Work: Car Mechanic but super funny - Super EyePatch Wolf and Worm Girl: Niche Horror Video Games and Topics. - Lots of Japanese Drawing Channels - Devaslife: Japanese Developer and Creator of Inkdrop - Miziziziz and countless game developers that want to show their games and tutorials. - Acerola: Best Youtube Content on Graphics Development - jdh: game development in C and super amazing content truly - Ethoslab: He'll always have a spot on my youtube world

[−] mistrial9 30d ago
what happened to the YouTube suggestions in the last quarter? it went from simply annoying, to "yell and close the page fast" here in California
[−] Unsponsoredio 30d ago
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