Franklin's bad ads for Apple II clones and the beloved impersonator they depict (buttondown.com)

by rfarley04 93 comments 126 points
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93 comments

[−] rob74 31d ago

>

Shockingly, Franklin.com, with its 85 words of unstyled HTML, still links to the latest iterations of these devices.

If you look at the source code of this page, you'll be even more shocked: looks like it's simply a MS Word document saved as HTML, it's overly complicated and contains lots of "Mso*" classes. And no, it's not unstyled either, it's just that on computers that don't have Times New Roman installed, the browser falls back to the same serif font that is used for unstyled text (and if you have it installed, it's probably the default serif font or indistinguishable from it).

[−] ctmnt 31d ago
That is amazing. Compounded by the fact that there's a product listed as "COMING SOON JULY 2025"! This isn't an abandoned site.
[−] alberto-m 30d ago
I opened “view source” in Firefox and it showed the html in a different font than usual. Maybe it's just a fallback because the page contains Chinese characters, but I was quite surprised. A small page with a lot of mysteries.
[−] 404mm 31d ago
Maybe it was done with MS FrontPage? I still remember that hot pile of garbage. https://en.wikipedia.org/wiki/Microsoft_FrontPage
[−] throwaway613746 31d ago
[dead]
[−] WillAdams 31d ago
For the effect this had on Apple, see:

https://www.folklore.org/Stolen_From_Apple.html

[−] msla 31d ago

> But Franklin Computer Corporation’s hardware, software, and ad concepts were stolen intellectual property, which, I think, qualifies as “bad.”

"Intellectual property" is doing a lot of work in this sentence, in that it's a legal-sounding blanket term which somehow fails to mention which actual law Franklin broke. It's implying something is illegal without actually making the case. The cancerous growth of the vague concept of "intellectual property" leads to things like the DMCA, where formerly legal acts are outlawed in a kind of "penumbra" or "emanation" from acts which are concretely illegal, because they're getting "too close" to the imaginary line.

[−] MisterTea 31d ago
The first computer I touched was a Franklin Ace 1200 which my father bought. It had a joystick and a Sakata video monitor. The first game I remember playing is Short Circuit: https://www.youtube.com/watch?v=FoY8iWJAgVQ. It was replaced by a Canon 8088 then by an AT&T PC6300. I don't know who my father sold it to but he kept the Sakata and it floated around until I realized you could hook a Nintendo to it. Then it became our gaming/VCR monitor. That monitor is still in my mothers basement.

Years later I'm working for a small business out on LI who never threw anything out. I got really lucky and obtained a full Franklin Ace 1200 with Sakata, Mits Altair 8800b and an IBM System 23. All in boxes. All manuals and software. Crazy. I took the whole haul home. I need to setup a museum/computer room one day.

[−] fortran77 31d ago
I don’t understand why this post is so negative on Franklin. They seemed great.
[−] badc0ffee 30d ago

> The ACE 1000 also had a built-in power supply and 64k of RAM while Apple’s machine did not.

The Apple II series (except for the later //c) all had quality switching power supplies built-in. That was already something Apple was doing to set it apart from Commodore, Atari and Tandy.

[−] NittLion78 31d ago
Never used a Franklin, but I remember the Albert which was a IIe clone. Had a voice synthesizer which you could type words into and it would say them back (poorly) which as a young kid was a good time. Also had a stylus/drawpad for graphics which was kinda neat. https://en.wikipedia.org/wiki/Albert_(computer)

I remember the text Games Apples Play and typing the code manually in from the pages on that machine in Basic. Some of them were pretty fun. https://archive.org/details/gapa2

[−] marshray 31d ago
Selling clones of name-brand personal computers! What has this world come to?

I hope the courts will stamp out these Intellectual Property thieves quickly or they will become a real threat to computing.

[−] Theodores 31d ago
The Franklin product I always wanted but never had was the REX. This was what PCMCIA slots were made for, a mini-organiser that was just cool in pre-iphone times, when any other organiser/PDA needed to be plugged in with some very slow cable.

Citizen made the REX and they sold it on to Xircom, so it wasn't as if Franklin did much apart from to add their peculiar style of marketing to it.

[−] josh11b 31d ago

> This newsletter does not contain ads, ...

It most definitely contains ads since it is about ads.

[−] Philadelphia 30d ago
Ralph Archibold, the Ben Franklin impersonator the article mentions, was a legend in Philadelphia and a really nice guy. I met him back in 1999 when I was working for a city tourism agency.
[−] NoSalt 31d ago
That was a great read, and I loved the retro computer ads. It really makes me nostalgic for the heady days of the "wild west" of home computers and the internet.

* Under Construction * anyone???

[−] LogicFailsMe 31d ago
The sheer amount of bull$h!+ power granted to AAPL over clones and emulation is one of the early reasons we cannot have nice things now. I'm trying to post the sad saga of David Small and The Magic Sac but apparently that story is behind paywalls because of course it is. But despite AAPL crushing The Magic Sac, no one could crush emulation in the end so there's hope.
[−] jason_s 31d ago
Is there no end to the burgeoning websites using fixed-width fonts for text? We're not using ASCII terminals anymore... oh, to be able to read text more easily.