How do you get email addresses? Do people freely and explicitly choose to sign up to your mailing list, or is it baggage that you're forcing on them without their consent?
I notice that when I go to https://fontawesome.com/ and click "Start for Free", I'm asked for my email address. This isn't necessary for me to use the icons. I just need a page that tells me to add the necessary tags for cdnjs [0].
I think your problem is dissonance between what you think your users want and what they actually want. If I had to sign up for a mailing list in order to use every frontend development library I've ever used, and their emails actually made it past my spam filter, I'd never see anything else.
I think Google's doing the right thing here. You need to separate your newsletter and product updates from people who just want to set up the icons and move on with their lives.
I don’t know if this is true with Font Awesome, but more and more companies are spamming my inbox despite disabling any promotional emails in their settings.
So, I mark any unwanted email as spam in Gmail immediately, and even leave bad reviews.
Having my email address is not the same as having my consent. Stop trying to roofie us with malicious EULAs.
I remember there was a thread some years back with an article complaining that you get emails immediately on sign up, but that it can take up to 10 days to stop receiving emails when you unsubscribe.
One spammer said they could use the same servers for both but when you unsubscribe you have immediately signaled that you are now losing him money. So he uses the slowest cheapest part of the stack for removal. He will never fix it and doesn't care if you get some more spam after you unsubscribe since he has done the bare minimum.
If I get a single email after I've unsubscribed I go back in my inbox and mark every single email I ever received as spam.
>more and more companies are spamming my inbox despite disabling any promotional emails in their settings.
The other trick I've noticed is companies will add new categories and default those on. I'll see a whole page of categories and somehow the last one will be enabled even though I'm sure I'd have turned them all off when I disabled the bulk of them.
It's the same with app notifications. I get a new app and it asks to turn on notifications. I need to get timely updates on stuff happening in the app so I click yes. Suddenly every day my phone's notification drawer is just full of spam from that app that is not relevant to what I actually need the app for. For most legit apps, they'll break out the notifications settings so you can turn off the marketing stream but leave on the critical stream.
Stripe does this to me and it's starting to get annoying. They offer an unsubscribe option to remove you from current mailing lists but perpetually have you auto added to new mailing lists effectively making the unsubscribe option useless.
Intel did this to me with a job application... they just sent tons of promo shit even after I unsubscribed
And people wonder why I make unique email addresses for every site and even multiple for some sites. It's for exactly this (and to see who's selling it). My only real recourse is to delete the email address. Thanks mozmail, and thanks bitwarden for integrating. But it's also dumb as shit that we have to do things like this.
> But here’s the part that really gets us. At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time.
I would prefer not to give my email address to a company that thinks that this should give them a good email reputation. If you email me because you are excited and I’m not, I probably think of it as spam.
And I would definitely mark these emails as spam. When a company sends me emails I don't want, I mark them as spam. I don't care about the technical rules or if you tricked me into wherein. If it's unwanted non-transactional email, it's spam and you deserve to be kicked off the global email network. You may think you're sending only one email a week so you're fine. Cool, well my inbox gets one "technically compliant" spam email per hour and you have equal responsibility to all the rest of them.
It's actually worse. I just signed up with a dummy email and the page says they need your email to create an account so, they can store the icon kits you've created. That kinda makes sense. But at no point do they ask you whether you want to subscribe to any form of newsletter. AFAICT not even the privacy policy mentions anything about that. You're just subscribed automatically. So by definition anything not crucial for creating the account is literal spam. I'm not even sure that's legal under GDPR.
But the thing that might actually be killing their reputation is that their mails seemingly come from different emails all looking like bounces+18741050-ecba-jopudmulwqqsumjwub=nespj.com@email.fontawesome.com. But even worse than that, the "confirm your email" email and the following "finish account setup" email came from two different sub-domains. Maybe this is just a new attempt to get around Google's spam filter, but it seems like the worst thing you could possibly do when sending emails.
So many of these "freemium" things will spam you relentlessly asking you to upgrade.
This one doesn't have the best history either, although it's officially open source, at least at one point the build system was private[0]. I've not kept up with the drama, so I have no idea if that is still the case.
I no longer even unsubscribe when I get an unsolicited email. I intentionally stay subscribed but mark everything as spam. My hope is if people start doing this there will be more and more instances like this post, which is a good thing. Stop emailing me. Stop opting me in. And stop pretending like you're doing it for my benefit.
I'm a Font Awesome subscriber and yes, for the record, they spam me with annoying marketing and probably deserve their Gmail woes.
They also use that silly dark pattern where they alternate sending out marketing emails from {David,Harry,Sam,Janet,every other person at the company}@fontawesome.com.
I use FontAwesome. I bought FontAwesome subscriptions for my team. Love the product.
“We released new icons” (or a new version) is a message that has exactly zero information content for me. My workflow is “I need an icon for this,” so I open FA’s site and search. Done. Remembering that I searched for an icon that wasn’t there months ago, so that I’ll go check and see if it’s in the new release? Not going to happen.
No shade here. If you live, breathe, and devote your life to your product you’re going to be orders of magnitude more excited and attuned than the rest of us. Just… remember that we do not care to the level that you do. We buy it to be a tool in our toolkit, not the center of our lives.
If Ryobi sent me an email whenever they added a new battery-powered tool to their catalog, or upgraded a drill, I’d lose my shit. My time and attention are valuable to me. Don’t take them for granted.
> At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time. That’d probably be every couple of months, if that. Respectful. Low noise.
Low noise for some fonts is zero emails. In the nicest way possible, users aren't excited about your big release, they're just not.
I can understand the frustration but let's face it: you cannot fool huge email providers such as Gmail. They have huge userbases and if their users mark some of your messages as spam then you're screwed.
I am email admin since 2003 and I have real email users, i don't take customers who send any sort of automated messages, and I never had any issues besides the occasional compromised mailbox once in a while, and that was way back in the day...
GMail disagrees with you, because GMail users disagree with you. They are clicking "report spam" on your emails. Whether or not you think what you're sending is spam, the recipients think it is, and that's what matters. (Based on the other comments in this thread it's not hard to see why they might think so.)
But an e-mail every 2 months seems innocuous until you factor in how many senders one normally has, which really means lots of "exciting news"... that are actually only really exciting for the people who sent them.
In an ideal world, I'd receive zero of those. I can just find out about things organically.
I don't think I've ever wished to receive a single e-mail about icons—or from any library I use, tbh
#1: Was this article written by an LLM? The phrasing implies there's a high chance
#2: Is your company sending spam emails? I don't know how Gmail's system works, but I will mark any unsolicited email from businesses as spam. Perhaps Google uses that as a heuristic?
Chances are the e-mails they've been sending so far went unread/got moved to spam by a lot of users and Gmail took that as a signal.
I send nothing but password-reset mails and never had an issue getting anything delivered, even though people constantly whine that delivering e-mail yourself has gotten so hard nowadays.
My money is on the likelihood that most GMail users started marking these emails as spam, and GMail recognized that overriding trend and began to redirect the emails accordingly on a broader scale.
Essentially, the people FontAwesome thinks will want to hear about their new features have actually, collectively, said, "No thanks," and FontAwesome is struggling to accept that.
I signed up for one of their early Kickstarter campaigns and they have abused the "project news" system to send me updates for every subsequent project. It's unsolicited marketing. Spam.
If this is their global approach to communication, perhaps Google is right.
This post rubs me the wrong way. Don't get me wrong, I'm a FA customer.
But this makes it seem like FA feels entitled to people's attention. Google is getting in the way of that, so they are complaining about the system.
Yes, unscrupulous opportunists + Google + AI (in that order) have rotted the email system into a byzantine husk of its former useful self, especially for promotion, but I don't understand why FA is making a fuss over this or should be accorded special treatment. Email sucks for everyone, maybe find other ways to get your message out?
Gmail's spam detection has some real headscratcher moments every now and then.
Some days it'll mark legitimate transaction emails from major companies as spam even if you've been receiving emails from them for years.
And then right afterwards it'll allow an obvious scam email with a PDF attachment from some random Gmail account that you've never contacted to go straight to your inbox.
That feels a bit weird to me. If you were sending emails about a kickstarter for a static website builder to a list that signed up for icon related news, you'll get marked as spam.
I've recently switched my personal email to a brand new domain and am struggling with getting it delivered. And all I'm doing is ~100 emails a week hand written by me to other individuals. I've been doing Internet email for 35 years now, I used to handwrite sendmail.cf for my college. I'm worried the medium is going to fail entirely in 5-10 years because of complexity in spam fighting.
Receiving mail: I was using Google Workspace to accept email to my domain and then forward it to my personal @gmail.com address. And Gmail was blocking emails forwarded from Google Workspace. Not because the original email was suspect, no, but because Google Workspace isn't forwarding email correctly (ARC or SRS related) and so the SPF check failed. The solution for that was to use Cloudflare to forward my incoming email instead. They are doing ARC right, or in some other ways the signatures arrive intact so Gmail sees valid SPF instead of invalid. Now my mail gets delivered reliably.
Sending mail: I only ever send mail to Gmail. I have DKIM set up and just set up a strict p=reject policy with DMARC. This seems to be working pretty well. I did have to add Cloudlflare as another authorized DKIM source so the mail forward works, but that's OK too.
Basically we've shifted the trust problem from "does this email look legit" to "do I trust the companies that are sending this email?" This all works only if Gmail and Cloudflare don't screw up and allow spam. (Which is already failing: I get a lot of Gmail spam.) So email is now consolidating into the hands of a few companies. It is not working well as a peer to peer Internet medium anymore.
You are not penalized for sending infrequently but sending infrequently lessens the chance that your recipients will remember you and remember why they subscribed to your emails and if they don’t remember, they mark as spam.
The problem for Font Awesome is 2 fold:
1. Kickstarter spam is a huge problem, seriously, it is so prevalent I expect gmail may even have specific rules around it. There is an entire cottage industry of kickstarter “promoters” that send out so much spam.
2. Font Awesome… is not a kickstarter? They’re using their email list to advertise a new project, Build Awesome. Same team, similar ethos, sure, but it is entirely new — they are sending email about a project to people who didn’t subscribe to email about that project.
Who knows why specifically their email performance is so bad, but this blog post doesn’t come close to providing plausible explanations.
A lot of people blaming the poster, but I can say I've seen the same thing on completely opt-in lists that aren't doing anything shady. Reality is if you're only sending one email to your list a year, even when people want to receive it, it becomes really hard to send it to gmail. Especially if you're not using a shared IP with other senders. Gmail basically forces you to send messages on a quarterly (or better) cadence, even if you have nothing to say because otherwise it forgets who you are. I am convinced Google has a vested interest in making it hard to send newsletters and product announcements so companies will use their advertising products instead.
If I did not explicitly opt-in to receiving emails, which I never do, I mark them as spam in Gmail. Stop sending unsolicited emails and you won’t be reported for spam, it’s pretty easy.
I set up my own mail server for my own use at home. I did everything correctly: DNS, reverse DNS, DMARC, DKIM, SPF, etc. I have the best possible reputation score everywhere. I am the sole owner and user of the IP. But Gmail's magic sauce blocks me because apparently I'm not allowed to send a few emails a week to my own Gmail address from a residential IP... This situation caused by a duopoly that forces us to use either Gmail or 365 is truly a problem that only a regulator can fix.
The reputation thing is bull by the way, you don't need to spam people continually to get your email delivered - otherwise every normal people would know this was true.
Of course you have an A+ reputation, the service assumes people want to receive your crap
It's pretty amazing email hasn't been replaced, or at least joined, by an open protocol where you can't message someone without first being approved by them, either directly like Facebook messenger or through some sort of referral system.
I got to know about this when i was setting up my email server, I have never sent emails to people i don't personally know and yet a few did land in spam and i had to ask them to mark it as not spam, that did help with improving the reputation, i also signed up on google postmaster also outlook as well i think.
It's a actually a pretty easy thing to setup your own email server, i wrote about it, not the explicit details but the jist of it.
https://tech.yaker.in/posts/self-hosted-e-mail-stack
Does "report not spam" do anything? A local business will send me a receipt from a gmail address, and every time it's marked as spam despite it telling me future mail from this address will not be tagged as spam.
> At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time. That’d probably be every couple of months, if that. Respectful. Low noise.
so....you are spammers.
"respectful" is zero emails, unless I requested one or purchased something and need a receipt. Anything more than that is spam, will be reported. I hope that eventually everyone who thinks that their "exciting announcements" are of interest to unsuspecting people get banned from the internet back into the stone age...
> it runs its own reputation system that has absolutely nothing to do with anyone else’s opinion of you. If you don’t do certain things “correctly” (meaning Gmail’s own definition), you get marked as spam.
309 comments
I notice that when I go to https://fontawesome.com/ and click "Start for Free", I'm asked for my email address. This isn't necessary for me to use the icons. I just need a page that tells me to add the necessary tags for cdnjs [0].
I think your problem is dissonance between what you think your users want and what they actually want. If I had to sign up for a mailing list in order to use every frontend development library I've ever used, and their emails actually made it past my spam filter, I'd never see anything else.
I think Google's doing the right thing here. You need to separate your newsletter and product updates from people who just want to set up the icons and move on with their lives.
[0]: https://cdnjs.com/libraries/font-awesome
So, I mark any unwanted email as spam in Gmail immediately, and even leave bad reviews.
Having my email address is not the same as having my consent. Stop trying to roofie us with malicious EULAs.
One spammer said they could use the same servers for both but when you unsubscribe you have immediately signaled that you are now losing him money. So he uses the slowest cheapest part of the stack for removal. He will never fix it and doesn't care if you get some more spam after you unsubscribe since he has done the bare minimum.
If I get a single email after I've unsubscribed I go back in my inbox and mark every single email I ever received as spam.
>more and more companies are spamming my inbox despite disabling any promotional emails in their settings.
The other trick I've noticed is companies will add new categories and default those on. I'll see a whole page of categories and somehow the last one will be enabled even though I'm sure I'd have turned them all off when I disabled the bulk of them.
And people wonder why I make unique email addresses for every site and even multiple for some sites. It's for exactly this (and to see who's selling it). My only real recourse is to delete the email address. Thanks mozmail, and thanks bitwarden for integrating. But it's also dumb as shit that we have to do things like this.
> But here’s the part that really gets us. At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time.
I would prefer not to give my email address to a company that thinks that this should give them a good email reputation. If you email me because you are excited and I’m not, I probably think of it as spam.
But the thing that might actually be killing their reputation is that their mails seemingly come from different emails all looking like bounces+18741050-ecba-jopudmulwqqsumjwub=nespj.com@email.fontawesome.com. But even worse than that, the "confirm your email" email and the following "finish account setup" email came from two different sub-domains. Maybe this is just a new attempt to get around Google's spam filter, but it seems like the worst thing you could possibly do when sending emails.
This one doesn't have the best history either, although it's officially open source, at least at one point the build system was private[0]. I've not kept up with the drama, so I have no idea if that is still the case.
[0] https://github.com/FortAwesome/Font-Awesome/issues/12199#iss...
> This isn't necessary for me to use the icons.
True, but all the information about non-kit deployments is available lower on the page.
They also use that silly dark pattern where they alternate sending out marketing emails from {David,Harry,Sam,Janet,every other person at the company}@fontawesome.com.
“We released new icons” (or a new version) is a message that has exactly zero information content for me. My workflow is “I need an icon for this,” so I open FA’s site and search. Done. Remembering that I searched for an icon that wasn’t there months ago, so that I’ll go check and see if it’s in the new release? Not going to happen.
No shade here. If you live, breathe, and devote your life to your product you’re going to be orders of magnitude more excited and attuned than the rest of us. Just… remember that we do not care to the level that you do. We buy it to be a tool in our toolkit, not the center of our lives.
If Ryobi sent me an email whenever they added a new battery-powered tool to their catalog, or upgraded a drill, I’d lose my shit. My time and attention are valuable to me. Don’t take them for granted.
> At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time. That’d probably be every couple of months, if that. Respectful. Low noise.
Low noise for some fonts is zero emails. In the nicest way possible, users aren't excited about your big release, they're just not.
I get they're going for the whole "look at big evil Google undermining this underdog" support ticket route, but I think it will backfire in this case.
I am email admin since 2003 and I have real email users, i don't take customers who send any sort of automated messages, and I never had any issues besides the occasional compromised mailbox once in a while, and that was way back in the day...
But an e-mail every 2 months seems innocuous until you factor in how many senders one normally has, which really means lots of "exciting news"... that are actually only really exciting for the people who sent them.
In an ideal world, I'd receive zero of those. I can just find out about things organically.
I don't think I've ever wished to receive a single e-mail about icons—or from any library I use, tbh
#2: Is your company sending spam emails? I don't know how Gmail's system works, but I will mark any unsolicited email from businesses as spam. Perhaps Google uses that as a heuristic?
I send nothing but password-reset mails and never had an issue getting anything delivered, even though people constantly whine that delivering e-mail yourself has gotten so hard nowadays.
Just got a clean IP and don't send crap.
Essentially, the people FontAwesome thinks will want to hear about their new features have actually, collectively, said, "No thanks," and FontAwesome is struggling to accept that.
If this is their global approach to communication, perhaps Google is right.
But this makes it seem like FA feels entitled to people's attention. Google is getting in the way of that, so they are complaining about the system.
Yes, unscrupulous opportunists + Google + AI (in that order) have rotted the email system into a byzantine husk of its former useful self, especially for promotion, but I don't understand why FA is making a fuss over this or should be accorded special treatment. Email sucks for everyone, maybe find other ways to get your message out?
Some days it'll mark legitimate transaction emails from major companies as spam even if you've been receiving emails from them for years.
And then right afterwards it'll allow an obvious scam email with a PDF attachment from some random Gmail account that you've never contacted to go straight to your inbox.
That feels a bit weird to me. If you were sending emails about a kickstarter for a static website builder to a list that signed up for icon related news, you'll get marked as spam.
Is this actually an official site by fontawsome? If yes, what a pack of clowns. I hope their spam emails rot in every spam filter forever.
Receiving mail: I was using Google Workspace to accept email to my domain and then forward it to my personal @gmail.com address. And Gmail was blocking emails forwarded from Google Workspace. Not because the original email was suspect, no, but because Google Workspace isn't forwarding email correctly (ARC or SRS related) and so the SPF check failed. The solution for that was to use Cloudflare to forward my incoming email instead. They are doing ARC right, or in some other ways the signatures arrive intact so Gmail sees valid SPF instead of invalid. Now my mail gets delivered reliably.
Sending mail: I only ever send mail to Gmail. I have DKIM set up and just set up a strict p=reject policy with DMARC. This seems to be working pretty well. I did have to add Cloudlflare as another authorized DKIM source so the mail forward works, but that's OK too.
Basically we've shifted the trust problem from "does this email look legit" to "do I trust the companies that are sending this email?" This all works only if Gmail and Cloudflare don't screw up and allow spam. (Which is already failing: I get a lot of Gmail spam.) So email is now consolidating into the hands of a few companies. It is not working well as a peer to peer Internet medium anymore.
>Right before we hit send on our announcement emails for our new Build Awesome Kickstarter campaign... This is spam.
The problem for Font Awesome is 2 fold:
1. Kickstarter spam is a huge problem, seriously, it is so prevalent I expect gmail may even have specific rules around it. There is an entire cottage industry of kickstarter “promoters” that send out so much spam.
2. Font Awesome… is not a kickstarter? They’re using their email list to advertise a new project, Build Awesome. Same team, similar ethos, sure, but it is entirely new — they are sending email about a project to people who didn’t subscribe to email about that project.
Who knows why specifically their email performance is so bad, but this blog post doesn’t come close to providing plausible explanations.
Of course you have an A+ reputation, the service assumes people want to receive your crap
> we use SendGrid to deliver our emails
Oh oh... here we go, the music is starting...
> hit send on our announcement emails for our new Build Awesome Kickstarter campaign
Spam.
> Now, there are definitely folks who will choose to mark some of what we send as spam.
Yup, spam.
> some of you may have missed things we were genuinely excited to share
Spam.
> our instinct is to only email folks when we actually have something fun to share
Spam.
> A big release, something we’re excited about, news worth your time.
Spam.
> That’d probably be every couple of months
Spam.
> Like, genuinely, if we could, we would only very occasionally send a big email blast to our customers.
Spam. Spam. Spam. Spam... Just like the song. Thank you, Google for doing a great job!
> At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time. That’d probably be every couple of months, if that. Respectful. Low noise.
so....you are spammers.
"respectful" is zero emails, unless I requested one or purchased something and need a receipt. Anything more than that is spam, will be reported. I hope that eventually everyone who thinks that their "exciting announcements" are of interest to unsuspecting people get banned from the internet back into the stone age...
> it runs its own reputation system that has absolutely nothing to do with anyone else’s opinion of you. If you don’t do certain things “correctly” (meaning Gmail’s own definition), you get marked as spam.
Good?
> We have a 99% email reputation (when you exclude 90% of our deliveries)
> 60% of the time, it works every time.