I reckon something like this has only been possible to develop because of how homogenous the internet has become in terms of design ever since the glass effect and drop-shadows took over in Web 2.0 and Twitter Bootstrap entered the scene.
You'll get a competent UI with little effort but nothing truly unique or mind-blowing.
Impressive technology, but that old skool artisanal weirdness of yore only becomes more valuable and nostalgic.
For my agency this won't replace Figma or designers. It's just a really useful tool to express yourself and communicate intent.
Before these tools, when a client wanted a specific section built, we'd spend hours hunting references across the web. The output always ended up feeling like a mesh of 2-3 sites, never fully unique. Then we'd burn more time explaining the intent to the client's designers and devs, usually with multiple rounds because words don't convey layout well.
Now we throw a quick mockup together in Claude or Lovable and send it. The designer gets the idea in 30 seconds instead of a 45-minute call, then pushes it further with their own taste and the client's branding.
It's not replacing designers. Most clients don't know what they want until they see it. These tools collapse that feedback loop from weeks to minutes, so the designer actually spends their time on the parts that need human taste, not on decoding a vague brief.
If you look at Figmas stock price, it started falling right at 11 AM as this news was released.
Anyways, this is 100% a shot at Figma, but also catching Lovable in the crossfire. If anybody from Anthropic is reading this, if you keep developing this with features in Figma and other design tools, you'll have a major hit on your hands.
I use it all day every day with Claude Code. I sometimes wonder past code if this has had the biggest impact on my day to day productivity, either having to make do with semi-bad looking reports or have a designer design them (which is slow).
Sort of feel sorry for Figma in a way though, given all the "partnerships" (highlighting their MCPs) and case studies they've done with Anthropic and then they release this. I note there isn't a testimonial from them this time.
I'm surprised how poorly Figma have used "AI" in general - given they were the "gold standard" in taking emerging technologies (WASM etc) and making an incredible product. The Figma Make thing was incredibly underwhelming, I managed to extract the system prompt out and it's basically just Gemini 3 Pro with a design prompt. Perhaps the original team has left?
They are extremely exposed imo. While all the UI/UX designers will continue using it for the forseeable, I strongly suspect a lot of their (A/M)RR was coming from extra seats for PMs, developers, etc to view and export and do commenting on the files - not core designer usage. I think a lot of this just won't happen on Figma as much.
The more I think about it the more this isn't good for design [EDIT], for a few reasons:
- The best design is original, groundbreaking and often counterintuitive. An AI model is incapable of that, it's uninspired, it will absolutely converge to the norm and homogeneity (you see it everywhere now, just scroll on ShowHN and take a look at the UIs) and produce the safest design that appeals to its understanding of the ideal user.
- Good designers will reject this, they prefer to be hands-on and draw from multiple sources of inspiration which is what Figma boards and Canva is good for, also mainly for cross-collaboration. If you've seen how quickly a great design engineer can prototype you'll know that "speed" they advertise in this video is not worth the tradeoff.
- Creatives typically have a very very very high aversion to AI.
- Non-designers will not see a purpose for this tool, basic design can already be done through Claude Code and Claude.ai, I fail to see what this could offer unless they leverage a model that is more creative and unique by default (you can not prompt/context/harness engineer creativity believe me I've tried).
- Design is a lot more than just UI. Tools like this ignore so many other important aspects like: motion, typography, images, weight, whitespace, sound, feel.
762 comments
You'll get a competent UI with little effort but nothing truly unique or mind-blowing.
Impressive technology, but that old skool artisanal weirdness of yore only becomes more valuable and nostalgic.
Before these tools, when a client wanted a specific section built, we'd spend hours hunting references across the web. The output always ended up feeling like a mesh of 2-3 sites, never fully unique. Then we'd burn more time explaining the intent to the client's designers and devs, usually with multiple rounds because words don't convey layout well.
Now we throw a quick mockup together in Claude or Lovable and send it. The designer gets the idea in 30 seconds instead of a 45-minute call, then pushes it further with their own taste and the client's branding.
It's not replacing designers. Most clients don't know what they want until they see it. These tools collapse that feedback loop from weeks to minutes, so the designer actually spends their time on the parts that need human taste, not on decoding a vague brief.
Anyways, this is 100% a shot at Figma, but also catching Lovable in the crossfire. If anybody from Anthropic is reading this, if you keep developing this with features in Figma and other design tools, you'll have a major hit on your hands.
I use it all day every day with Claude Code. I sometimes wonder past code if this has had the biggest impact on my day to day productivity, either having to make do with semi-bad looking reports or have a designer design them (which is slow).
Sort of feel sorry for Figma in a way though, given all the "partnerships" (highlighting their MCPs) and case studies they've done with Anthropic and then they release this. I note there isn't a testimonial from them this time.
I'm surprised how poorly Figma have used "AI" in general - given they were the "gold standard" in taking emerging technologies (WASM etc) and making an incredible product. The Figma Make thing was incredibly underwhelming, I managed to extract the system prompt out and it's basically just Gemini 3 Pro with a design prompt. Perhaps the original team has left?
They are extremely exposed imo. While all the UI/UX designers will continue using it for the forseeable, I strongly suspect a lot of their (A/M)RR was coming from extra seats for PMs, developers, etc to view and export and do commenting on the files - not core designer usage. I think a lot of this just won't happen on Figma as much.
- The best design is original, groundbreaking and often counterintuitive. An AI model is incapable of that, it's uninspired, it will absolutely converge to the norm and homogeneity (you see it everywhere now, just scroll on ShowHN and take a look at the UIs) and produce the safest design that appeals to its understanding of the ideal user.
- Good designers will reject this, they prefer to be hands-on and draw from multiple sources of inspiration which is what Figma boards and Canva is good for, also mainly for cross-collaboration. If you've seen how quickly a great design engineer can prototype you'll know that "speed" they advertise in this video is not worth the tradeoff.
- Creatives typically have a very very very high aversion to AI.
- Non-designers will not see a purpose for this tool, basic design can already be done through Claude Code and Claude.ai, I fail to see what this could offer unless they leverage a model that is more creative and unique by default (you can not prompt/context/harness engineer creativity believe me I've tried).
- Design is a lot more than just UI. Tools like this ignore so many other important aspects like: motion, typography, images, weight, whitespace, sound, feel.